Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up‚ Limca‚ Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993‚ the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have
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Table of Contents Introduction Supply Chain Management is the process of planning‚ implementing‚ and controlling the operations of supply chain with the purpose to satisfy customer requirements as efficiently as possible. Supply chain management spans all movement and storage of raw materials‚ work-in-process inventory‚ and finished goods from point-of-origin to point-of-consumption. It is a cross functional approach to managing the movement of raw materials into an organization and the movement
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PROJECT REPORT ON " A STUDY ON SALES PROMOTION AT PEPSICO" Project report submitted in partial fulfillment of the requirement of Pondicherry University for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) Submitted By Chandan kumar (Reg: No.11382017) Under the guidance of Dr. Bushan D.Sudhakar Reader‚ Department of International Business DEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY PUDUCHERRY- 605 014 1|Page Department
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Student author May 29‚ 2011 Student author May 29‚ 2011 Global Market Entry Strategy Global Market Entry Strategy PEPSICO‚ INC. PEPSICO‚ INC. Pepsi Pepsi Market Entry Strategy PepsiCo‚ Inc. is currently operating in China. It has been in the country since 1982‚ when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Recently CEO Indra K. Nooyi said that China “represents our single biggest opportunity today outside the U.S
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metals‚ while its hardness is only second to diamond. Currently‚ China is the world’s largest tungsten ore resources owner and producer. In 2013‚ China’s tungsten ore reserves hit 1.9 million tons‚ accounting for 54.3% of the world; its tungsten concentrate (WO365%) output was 138‚000 tons‚ equivalent to 84.5% of the global output. China’s tungsten ore resources concentrate in Jiangxi‚ Hunan‚ Henan‚ Fujian‚ Guangxi‚ Gansu and other regions. In 2013‚ Jiangxi and Hunan shared 66% of the total reserves
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Coca Cola‚ PepsiCo‚ and Cadbury Schweppes accounted in 1998 for more than 90% of market share by case volume Exhibit 1-. Generally‚ there are 4 participants in the market‚ involved in the process of production and distribution‚ namely‚ concentrate producers‚ bottlers‚ retail channels‚ and suppliers. Porter’s 5 forces analysis reveals the following characteristics of the CSD industry: 1- A fierce competition exists among very few players: The industry is an oligopoly‚ or even a duopoly‚ given
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Carbonated Soft Drink Industry in the U.S. Three main actors participate in manufacturing and distribution of carbonated soft drinks in the United States: concentrate producers‚ bottlers‚ and retailers. The concentrate producers’ and bottlers’ roles and margins of are different for regular and diet drinks. There are approximately 40 concentrate manufacturers in the US‚ but only three of
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advantage in India. Little do they know about Pepsi’s initial foray into Indian soft drinks Industry way back in 1956. Coca-cola had entered the country just a year back in 1955. But later Pepsi withdraw from the country in 1961 due to bottling problems. The second attempt was better planned. On November 9‚ 1987 the Government of India’s Project Approval Board (PAB) approved Pepsi Company’s second proposal to enter the country. The rest as the cliché goes‚ is history
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that loosened the grip on foreign businesses entering the country‚ PepsiCo and Coca-Cola still had to jump through many hurdles before they could operate. For example‚ PepsiCo was limited to selling at most 25% of total sales of their soft drink concentrate to local bottlers (Cateora 2007). They were also not allowed to use foreign brand names on their products‚ which meant that PepsiCo had to rename their products Lehar Pepsi and Lehar 7UP. These limitations served to dampen PepsiCo’s advance into
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manages its resources ties the research together and compares the overall management of the two companies. BACKGROUND INFORMATION The Coca-Cola Company is the world’s leading manufacturer‚ marketer‚ and distributor of nonalcoholic beverage concentrates and syrups‚ with world headquarters in Atlanta‚ Georgia. Coca-Cola‚ the Company’s flagship brand‚ and over 230 other soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world
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