Summer Project
PROJECT REPORT ON " A STUDY ON SALES PROMOTION AT PEPSICO"
Project report submitted in partial fulfillment of the requirement of Pondicherry University for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS)
Submitted By Chandan kumar (Reg: No.11382017) Under the guidance of Dr. Bushan D.Sudhakar Reader, Department of International Business
DEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY PUDUCHERRY- 605 014
1|Page
Department of International Business
School of Management, Pondicherry University Puducherry – 605014
This is to certify that Mr. Chandan Kumar (Reg. No. 11382017) a student of MBA – International Business, 2011 – 2013 batch has successfully completed his internship training at Lumbini Beverages Pvt Ltd., HAJIPUR(BIHAR). His period of training was MARCH-APRIL. He has prepared the internship report titled “A Study on Sales Promotion at PepsiCo” for the requirement of the concern and for Master of Business Administration in International Business program in the Department of International Business, School of Management, Pondicherry University,
Puducherry – 605 014.
Dr. Bushan D. Sudhakar
Reader, Dept. of Int’l Business, School of Management, Pondicherry University, Puducherry – 605 014.
Dr. P. Sridharan
Head of the Department, Dept. of Int’l Business, School of Management, Pondicherry University, Puducherry – 605 014
2|Page
CERTIFICATE FROM THE GUIDE
This is to certify that the Project Work entitled “ A Study on Sales
Promotion at PepsiCo” is a bonafide work of Mr. Chandan Kumar carried
out in partial fulfilment for the award of degree of MBA (International Business) of Pondicherry University under my guidance. This project work is original and not submitted earlier for the award of any degree / diploma of any other University / Institution.
Signature of the Guide (Name and Official address of the Guide)
Place:……………………………………… Date:………………………………………
Project report submitted in partial fulfillment of the requirement of Pondicherry University for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS)
Submitted By Chandan kumar (Reg: No.11382017) Under the guidance of Dr. Bushan D.Sudhakar Reader, Department of International Business
DEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY PUDUCHERRY- 605 014
1|Page
Department of International Business
School of Management, Pondicherry University Puducherry – 605014
This is to certify that Mr. Chandan Kumar (Reg. No. 11382017) a student of MBA – International Business, 2011 – 2013 batch has successfully completed his internship training at Lumbini Beverages Pvt Ltd., HAJIPUR(BIHAR). His period of training was MARCH-APRIL. He has prepared the internship report titled “A Study on Sales Promotion at PepsiCo” for the requirement of the concern and for Master of Business Administration in International Business program in the Department of International Business, School of Management, Pondicherry University,
Puducherry – 605 014.
Dr. Bushan D. Sudhakar
Reader, Dept. of Int’l Business, School of Management, Pondicherry University, Puducherry – 605 014.
Dr. P. Sridharan
Head of the Department, Dept. of Int’l Business, School of Management, Pondicherry University, Puducherry – 605 014
2|Page
CERTIFICATE FROM THE GUIDE
This is to certify that the Project Work entitled “ A Study on Sales
Promotion at PepsiCo” is a bonafide work of Mr. Chandan Kumar carried
out in partial fulfilment for the award of degree of MBA (International Business) of Pondicherry University under my guidance. This project work is original and not submitted earlier for the award of any degree / diploma of any other University / Institution.
Signature of the Guide (Name and Official address of the Guide)
Place:……………………………………… Date:………………………………………
Bibliography: B) Marketing Management (3rd Edition, 2007) C) Research Methodology (Revised 2nd Edition-2007) D) Marketing Research (3rd Edition, 2005) E) Published Materials 72 | P a g e