"Gucci" Essays and Research Papers

1 - 10 of 500


YouTube Launch Strategy: a snapshot of Gucci Guilty Posted by thebea10 on Thursday, October 7, 2010 · Leave a Comment  Luxury brands have engaged the digital environment by vividly conveying story and style via websites adorned with captivating imagery and rich media. Although cocooned by the exclusivity of brand domains, these companies are beginning to incorporate the social web into their communications mix  – as you can’t be coveted if there is no one to covet you! Why not go to where the people...

Premium Gucci, Facebook, Google 930  Words | 4  Pages

Open Document


In 1921, Guccio Gucci opened a leather goods company and small luggage store in his native Florence. Though his vision for the brand was inspired by London, and the refined aesthetic of English nobility he had witnessed while working in the Savoy Hotel, his goal on returning to Italy was to ally this classy sensibility with the unique skills of his native Italy. Specifically, with the master craftsmanship of local Tuscan artisans. Within a few years, the label enjoyed such success the sophisticated...

Premium Gucci, Luxury good, Italy 996  Words | 4  Pages

Open Document


Gucci was founded by Guccio Gucci in the early 1920s. As an immigrant in Paris and then London, Guccio made a living working in luxurious hotels and was impressed with the affluent luggage he saw the guests carrying. Inspired particularly by the elevated lifestyle he witnessed in the Savoy Hotel in London, on his return to Italy he decided to merge this refined style of living with the exclusive skills of his native craftsmen. Specifically he utilised the skills of local Tuscan artisans. He began...

Premium Luxury good, Leather, LVMH 1437  Words | 6  Pages

Open Document

Gucci Group

Executive Summary Gucci Group is a luxury goods retailer focusing on improving their market share while producing high quality fashionable items. Initially, Gucci’s poor business strategy and internal family conflict directly resulted in decreased sales and net income. When Investcorp took control of the company, Gucci regained their success through quality management and acquisitions. Gucci’s product line now includes a large range of products. We would like to continue Gucci’s success and believe...

Premium Strategic management, Gucci, Luxury good 1086  Words | 5  Pages

Open Document

Gucci Case

Group A Anna Abrell, Lottie Batchelor, Ankita Choudhary, Yuou Du, Marianne Halmela, Martin Zirfas Table of Contents ! " Gucci’s strategy! " The luxury goods sector! " Gucci SWOT analysis! " Strategic group analysis! " Future predictions Is Gucci good at strategy? ! "  When Tom Ford was in charge, the business was more design-focused & control was centralised - there were disputes between Tom & De Sol regarding managerial control "  With the appointment of Robert Polet, control...

Premium Gucci, Luxury good, Brand management 904  Words | 4  Pages

Open Document

Gucci & Lvmh: the Battle for Control

The battle for the takeover of Gucci by LVMH, and efforts by Gucci management to defend against the intended takeover at all costs, is a classic example in the fashion goods industry. The case can be seen as mainly a battle between the two majority stakeholders in Gucci, namely the management of Gucci itself versus the other majority stakeholder LVMH. It can also be seen as the battle between two personalities, De Sole of Gucci and Bernard Arnault of LVMH, each determined to get their own way, regardless...

Premium Investment, Bernard Arnault, Share 1471  Words | 6  Pages

Open Document

Luxury Good and Gucci

of scope. The economics of the luxury goods industry changed forcing Gucci to modify its strategy. Consumers demand shifted from classic style buyers to style conscious buyers. Gucci not only had to change due to the economics of the industry but they also had several problems with their existing structure. Hence Gucci made the following moves to reposition it to compete in the new economics of the luxury goods industry. Gucci The partnership between DeSole and Ford addresses the company’s inability...

Premium Luxury good, Gucci, Luxury vehicle 1239  Words | 5  Pages

Open Document

Financial Situation of Gucci

Financial situation of Gucci Gucci is the main company of the Gucci group. This is clear if we analyze the participation of Gucci in the overall financial results: 67% more or less. Taking in consideration the operative results the participation is even higher because we are around 90% with a value of 618 million of euro over 692 millions in total. These results are obviously affected by the recent crisis started in October 2009 that has affected the economy as a whole. One of the main aspects is...

Premium LVMH, Luxury good, Cash flow statement 681  Words | 3  Pages

Open Document

Gucci Firm Analysis

2008 MGMT 401 Gucci Business-Level and Corporate Strategy During the late 1990’s, Gucci portrayed the characteristics of a firm with a differentiated business-level strategy. Gucci provides value to their customers with high quality luxury goods which consist of unique product features in relation to their rival competitors. One example of Gucci’s distinct quality is the prestigious image of their brand name using the famous “GG” logo on their items. Gucci is a successful...

Premium LVMH, Branding, Management 819  Words | 4  Pages

Open Document

Gucci Case Study

SUMMARY: Gucci was founded in 1921 by Guccio Gucci. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's products. In 1947, Gucci introduced the Bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal horsebit. The Gucci group really said it all, Tom Ford, creative director and Domenico...

Premium LVMH, PPR, Bernard Arnault 674  Words | 3  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free