"Gucci" Essays and Research Papers

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Gucci

YouTube Launch Strategy: a snapshot of Gucci Guilty Posted by thebea10 on Thursday, October 7, 2010 · Leave a Comment  Luxury brands have engaged the digital environment by vividly conveying story and style via websites adorned with captivating imagery and rich media. Although cocooned by the exclusivity of brand domains, these companies are beginning to incorporate the social web into their communications mix  – as you can’t be coveted if there is no one to covet you! Why not go to where the people...

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Gucci

In 1921, Guccio Gucci opened a leather goods company and small luggage store in his native Florence. Though his vision for the brand was inspired by London, and the refined aesthetic of English nobility he had witnessed while working in the Savoy Hotel, his goal on returning to Italy was to ally this classy sensibility with the unique skills of his native Italy. Specifically, with the master craftsmanship of local Tuscan artisans. Within a few years, the label enjoyed such success the sophisticated...

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Gucci

Gucci was founded by Guccio Gucci in the early 1920s. As an immigrant in Paris and then London, Guccio made a living working in luxurious hotels and was impressed with the affluent luggage he saw the guests carrying. Inspired particularly by the elevated lifestyle he witnessed in the Savoy Hotel in London, on his return to Italy he decided to merge this refined style of living with the exclusive skills of his native craftsmen. Specifically he utilised the skills of local Tuscan artisans. He began...

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Gucci Group

Executive Summary Gucci Group is a luxury goods retailer focusing on improving their market share while producing high quality fashionable items. Initially, Gucci’s poor business strategy and internal family conflict directly resulted in decreased sales and net income. When Investcorp took control of the company, Gucci regained their success through quality management and acquisitions. Gucci’s product line now includes a large range of products. We would like to continue Gucci’s success and believe...

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Gucci Case

Group A Anna Abrell, Lottie Batchelor, Ankita Choudhary, Yuou Du, Marianne Halmela, Martin Zirfas Table of Contents ! " Gucci’s strategy! " The luxury goods sector! " Gucci SWOT analysis! " Strategic group analysis! " Future predictions Is Gucci good at strategy? ! "  When Tom Ford was in charge, the business was more design-focused & control was centralised - there were disputes between Tom & De Sol regarding managerial control "  With the appointment of Robert Polet, control...

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Gucci & Lvmh: the Battle for Control

The battle for the takeover of Gucci by LVMH, and efforts by Gucci management to defend against the intended takeover at all costs, is a classic example in the fashion goods industry. The case can be seen as mainly a battle between the two majority stakeholders in Gucci, namely the management of Gucci itself versus the other majority stakeholder LVMH. It can also be seen as the battle between two personalities, De Sole of Gucci and Bernard Arnault of LVMH, each determined to get their own way, regardless...

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Financial Situation of Gucci

Financial situation of Gucci Gucci is the main company of the Gucci group. This is clear if we analyze the participation of Gucci in the overall financial results: 67% more or less. Taking in consideration the operative results the participation is even higher because we are around 90% with a value of 618 million of euro over 692 millions in total. These results are obviously affected by the recent crisis started in October 2009 that has affected the economy as a whole. One of the main aspects is...

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Gucci Case Study

SUMMARY: Gucci was founded in 1921 by Guccio Gucci. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's products. In 1947, Gucci introduced the Bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal horsebit. The Gucci group really said it all, Tom Ford, creative director and Domenico...

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Luxury Good and Gucci

of scope. The economics of the luxury goods industry changed forcing Gucci to modify its strategy. Consumers demand shifted from classic style buyers to style conscious buyers. Gucci not only had to change due to the economics of the industry but they also had several problems with their existing structure. Hence Gucci made the following moves to reposition it to compete in the new economics of the luxury goods industry. Gucci The partnership between DeSole and Ford addresses the company’s inability...

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Case Study Gucci

 Gucci Group N.V. (A) Case Study Prepared by: Garcia, Alexie Dharren Lim, Irish Barbara Menor, Leanne Fiel Pagaduan, Jan Edward Romblon, Allan Genesis BSAT-4D MWF 8:00-9:00pm C306 Prepared for: Mr. Renante T. Timajo, MBA December 5, 2014 A. Point of View In this case study, we are using the point of view of a CEO in Gucci Group N.V. (A). We chose this standpoint because we are viewing deeply into the strategies of the company. We examined the company according to the past events, decisions...

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