Dr. Nan McIssac
The retailer of my choice will be Gucci. I am in love with everything about Gucci and what it represents. Gucci was founded by Guccio Gucci in Florence, Italy in 1921. Gucci is an Italian fashion label which produces clothing, watches, jewelry, shoes and leather goods. In 2010 Gucci launched it’s very first children’s clothing line. It is the biggest selling Italian brand and it is exquisite. It should not be surprising as to why Gucci is so successful. According to Kotler and Keller in Chapter 1 Defining Marketing for the 21st Centruy, “Good marketing has become an increasingly vital ingredient for business success (2006,Kotler & Keller).” Without the proper marketing then how would consumers even know that you exist and how can they decide whether they want you in their life or not? Marketing is very important and it’s all about putting the right product in the right place, at the right price, at the right time. To understand what the consumers want is to understand how marketing works. Kotler and Keller stated it perfectly, “Marketing deals with identifying and meeting human and social needs (2006,Kotler & Keller).” Gucci has their exclusive stores dispersed throughout the United States in prestigious malls and also in selected countries. Gucci also advertise their products Online, Magazines which come through the mail also known as direct marketing. The promotional tools that Gucci uses are direct marketing, online stores, exclusive and seasonal fashion shows held in New York City and Milan. Gucci will also advertise in high end magazines to promote their colognes, bags and clothes. This beautifully brand is considered a luxury good. When you hear the word ‘luxury’ you automatically know that you will be paying a pretty good penny. Gucci is a high end brand that is catered to a certain type of demographic that would be able to purchase this product. This brand is definitely geared...
References: Kotler, P., & Keller, K. L. (2006). Marketing Management (12th ed.). : Pearson Education Company
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