Brooks Brother Competitive Analysis

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A product that I would consider to be my guilt pleasure are the Brooks Brother’s dress shirts. That is my weakness especially when they have a sale.

This is the rank of what influences me
1. celebrity endorsements
2. comments on social media
3. product placement in TV or movies
4. sustainability claims
5. print media ads
6. low-price assurances
7. point of purchases displays

Brooks Brothers advertises through print media ads, point of purchase displays, and email marketing. I am subscribed to their email mail list and they send an email every day. They also send a catalog twice a year. The strategy that Brooks Brother uses is differentiation. They are not the cheapest dress shirt, but they claim they produce the best quality shirt with the

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