Chanel History and Competitors

Satisfactory Essays
Topics:
CHANEL
Presented by: Jessica Bercier-History and Competitors Liu Paisha-Sasha-Industrial Analysis Liu Zheng-Leo-Globalization Shu Yue-Alice-SWOT Analysis

History


Gabrielle “Coco” Chanel



Started in 1909
Known for simple and classic looks



Chanel No. 5


Introduced in 1922



Still their most successful perfume today, nearly 86 years later

Coco Chanel


Connection with the Germans Fashion Oscar in 1957 Even after her death in 1971, she lives on as an icon to many in the fashion industry today. Chanel, post Coco







Industry Analysis

Global Issue


The profit shrink ,especial in cosmetics
Reason



Disorder competition in international market Current Situation France & US France : profit down from 2007 to now US: 0.8% growth in 2007
Worldwide *cosmetics sales increase just 3.6% in 2006, not a great change in 2007

Risks


High Duty In China, the customs added 60% to the cost of goods Different Concepts Compare western countries and China on perfume preference Fake Goods Difficult to distinguish





In every corner, especially in developing countries

Future trend


Pay more attention to emerging markets Some brands are just in developed cities, not yet found in small cities, or developing countries Reducing the price---- cost of good Currently, the cost is too high for average citizens who want to buy it Expand the man cosmetics market continually Currently, not universal like woman cosmetics





Chanel Competitors

Gucci


Based in the Netherlands



Specializes in clothing, cosmetics, shoes
Strong brand identity



PRADA


Based in Milan, Italy



Fashion leader
Known for its runway shows



LVMH


Louis Vuitton



Based in Paris, France
One of the oldest fashion company in the world



SWOT
Chanel Strength

Cloth Fashion  haute couture luxury goods  perfume  jewelry  watches  beauty products 

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