Chipotle Mexican Grill Introduction When Steve Ells decided to create a restaurant concept that combined the quick-serve experience with exceptional quality food‚ he didn’t know it would be an instant hit (Thompson‚ Peteraf‚ Gamble‚ & Strickland III‚ 2015). He was looking for a way to use his culinary training and restaurant experience to elevate the fast-food concept. This transformed the way people thought about fast-food. His concept centered on a focused menu serving only high-quality‚ fresh
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number 10: Chipotle Mexican Grill 2012: Can it hit a Second Home Run? Group number: 3 Group members: * Vu Thanh Loc – accounting * Dang Hoai Nam – accounting * Tran Dieu Linh – accounting * Nguyen Thi Ngoc Diep – accounting * Phan Dang Mai Anh – accounting * Thach Dieu Huong – accounting * Pham Thien Trang – accounting * Dao Khanh Ly – accounting EXECUTIVE SUMMARY This case study is about Chipotle‚ a young fast food company. In 2012‚ Chipotle has shown a
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America‚ created a consumer based‚ materialist Tower Babel made of debt and excessive leverage. This Tower collapsed as confidence in the language of the financial world (debt‚ securitization‚ leverage and antidotes trust‚ liquidity and interbank lending) collapsed. Although the latest crisis appears to originate in the financial sector‚ the origins are much deeper. Capitalism and the relentless search for competitive advantage‚ has resulted in huge volumes and variety of goods and
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It took years to think of my inventive costume idea. But‚ finally it came to me: a Chipotle burrito. Garnished with beans‚ tomatoes‚ lettuce‚ cheese‚ I spun in circles as my mom wrapped me tightly in tin foil. I became the perfect incarnation of everyone’s favorite Mexican meal. Little did I know‚ in a mere two hours my confidence would amount to nothing and I would be seemingly friendless. Even though this moment seemed humiliating‚ now it acts as a reminder that I should never feel ashamed of
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to involve employee in the process of preparing code of conduct. Employees have to contribute towards company’s establishment of code of conduct. This step ensures that every individual accepts and also adheres to the rules established. Since the Chipotle company has already set up a code of conduct‚ it should prepare effective guidance as of company’s objective (Wylie‚ 2009). The guide should involve consequences of any individual not abiding to code of conduct. Involving everyone in the creation
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Chipotle Mexican Grill‚ Inc. (CMG)‚ a fast casual Mexican restaurant operates its 1‚316 restaurants within four countries; Canada‚ the United Kingdom‚ France‚ and the greatest majority within the U.S. Founded by Steven Ells in 1993‚ CMG performed quite receiving investment support from McDonald’s Corporation‚ which assisted with growth funding. Although it is a competitor within the restaurant industry‚ McDonald’s Corporation noticed the potential of the chain and did not view it as a direct competitor
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Chipotle Mexican Grill Strategy Improvements Karla Diaz St. Petersburg College‚ St. Petersburg‚ FL Chipotle Mexican Grill Strategy Improvements The fast-casual dining industry has expanded within recent years‚ but one sub-segment set for the largest growth is the fast-casual Mexican dining niche (LaVecchia‚ 2003). More recently‚ top competitors such as Chipotle Mexican Grill‚ Moe’s Southwest Grill‚ Taco Bell and Qdoba have invested valuable resources in separating themselves from their
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As many of us have read over the last couple of weeks‚ Chipotle has been plagued with food safety problems. The Mexican Grill restaurant has been linked to 52 people becoming ill due to contaminated food. The company operates on the notion of fast casual restaurant‚ unlike numerous fast food chains. Initially‚ it was difficult to determine where the contamination occurred because Chipotle depends on a more complex supply chain for its 1‚900 outlets that includes scores of small‚ independent farmers
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primarily focus on attracting customers and better tasting food. When Ells open his first Chipotle‚ patrons were interested by the experience that had received and the quality of the food served. It was fast‚ upscale and appealing than other fast food restaurants. But Steve was not satisfied to capitalize on the growing demand for healthier. After the decline of the new proposal he notices due to their demands Chipotle begin to have difficulties keeping up with the growing market for their products. Supply
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Leadership Philosophy Founded by Steve Ellis in 1993‚ his main focus was to transform "fast food" to an experience more similar to fine dining. Taking inspiration from features commonly found in fine-dining‚ he wanted the strategy for Chipotle Mexican Grill to focus on the following five elements: • Serving a focused menu of burritos‚ tacos‚ burrito bowls and salads • Using high-quality raw ingredients and classic cooking methods to create great tasting‚ reasonably priced meals served in minutes
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