Case Study Ell's First Chipotle

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Superior customer service, and increase awareness and respect for the environment. But primarily focus on attracting customers and better tasting food.
When Ells open his first Chipotle, patrons were interested by the experience that had received and the quality of the food served. It was fast, upscale and appealing than other fast food restaurants. But Steve was not satisfied to capitalize on the growing demand for healthier. After the decline of the new proposal he notices due to their demands Chipotle begin to have difficulties keeping up with the growing market for their products. Supply demand imbalances had affected the market conditions where certain organic products and natural meats were either unavailable or prohibitively high priced.

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