Founded by Steve Ellis in 1993, his main focus was to transform "fast food" to an experience more similar to fine dining. Taking inspiration from features commonly found in fine-dining, he wanted the strategy for Chipotle Mexican Grill to focus on the following five elements:
• Serving a focused menu of burritos, tacos, burrito bowls and salads
• Using high-quality raw ingredients and classic cooking methods to create great tasting, reasonably priced meals served in minutes of placing an order.
• Creating an operationally efficient restaurant with a pleasing and distinctive interior setting.
• Employees to provide friendly customer service
• Increasingly awareness and respect for the environment, the use of organically …show more content…
With these practices, Chipotles guarantees the safety of all their products used starting with the animals.
The company strategically implemented the use of FoodLogic to increase efficiencies in quality assurance and logistics plus real time visibility of food and other products at each point in the supply chain. Other practices like improving the stock recovery process; having the ability to capture and share quality attributes through the supply chain; and direct access to supplier-provided information regarding sustainability, enhances their strategic ability plus demonstrates strong strategic planning within their leadership role. Their strategic objectives paint a picture of how strong Chipotle’s leadership role is and shows its importance in being dedicated to achieving their ultimate goal “food with …show more content…
Throughout their success the company has altered their unique strategies to adjust to the demands of the customers, industry and stakeholders by providing innovative was to increase productivity, entering new markets with ShopHouse Southeast Asia Kitchen and establishing new restaurants in other countries. Not only was Chipotle establishing thriving externally, but also internally, as they focused on properly training staff, suppliers and upper management. Their management and operations for each site location had an average of 21 full and part-time employees that were cross-trained to handle all parts of the stations to insure quality and productivity; as Christian leaders must value employees, as God values us. God wants us to lead and also let others lead. Chipotle leadership is very much parallel with the Christian world view because their personnel is empowered to make decisions on a daily basis. For 2013 Chipotle forecasted more than 165 new location openings, which also creates more jobs for the economy. Chipotle is consistently developing new strategic ways, not only with their products but also internally within their organization, marketing, competition, and menu and food