LUXURY MARKET OVERVIEW Luxury goods have more than the ordinary and necessary characteristics compared to other products of their category. Their characteristics can be divided into 6 parts Symbolism‚ Price‚ Extraordinariness‚ Rarity‚ Aesthetics and Quality. The global market size for the industry has been at a growth rate of 9% per annum. This trend has been seen in the market since 1995 till 2000. The luxury market took a hit from 2000 to 2004 when incidents like the September 11 and SARS epidemic
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Predominantly‚ the discussion ensuing the reading of the two quite polar articles concerns first and third world problems. The first text is an article written for ‘the Observer Food Monthly’ in 2003 by William Leith and has the title ‘Give me an Eau’. The second is an information sheet adapted from UNICEF‚ written in the same year. The article written by Mr Leith has many compelling factors‚ the first being its aimed audience. Being written for a foods magazine‚ it is directed at food lovers
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Coco Chanel is one of the most famous fashion designers in Paris‚ France. Even though she has passed away her legacy still lives on today. She left behind the tight corset trend for comfortable masculine clothing that paved the way for other fashion designers around the world. Coco Chanel was born on August 19th‚ 1883 in Saumur‚ France as Gabrielle Chanel. She was the second child to Jeanne and Henri-Albert Chanel. Henri was a merchant and Jeanne worked at the poorhouse . When Coco was little
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"La lune blanche luit dans les bois. De chaque branche part une voix sous la ramée. O bien aimée. L’étang reflète‚ profond miroir‚ la silhouette du saule noir où le vent pleure. Rêvons‚ c’est l’heure. Un vaste et tendre apaisement semble descendre du firmament que l’astre irise. C’est l’heure exquise!" Translated: "The white moon shines in the woods. From each branch springs a voice beneath the arbor. Oh my beloved... Like
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the Bauhaus period followed by the Expressionism period highlighting Kandinsky and his painting “Composition VII”. Then I will explain the De Stijl movement subsequently Rietveld and his design “The Red Blue chair”. Afterwards I will describe Coco Chanel and her design “The little black dress”. Modernism was a radical approach to regenerate the way modern civilization viewed life‚ art‚ politics‚ and science. The roots emerged between 1900 and 1930 had‚ as its fundamentals‚ the rejection of European
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with Paris in the middle. France is the Mecca of this fashion world and where the officials lie that can make or break you as a couturier. The designers have a pilgrimage in Paris twice a year‚ January and July. Some of the designers like Coco Chanel‚ Christian Dior‚ and Yves Saint Laurent are practically household names (except you would have to live in a mansion to afford them). In the rest of this research paper‚ I will be reporting on the history of French Haute Couture ’ and highlighting
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legendary fashion designer Gabrielle "Coco" Chanel first stitched her name into the history of women’s clothing design. In fact‚ Chanel’s designs are often considered to be the epitome of the 20’s style because her work was so fresh‚ modern‚ and updated. Chanel encouraged and inspired the style we typically envision when we think of flappers. She was fond of working with neutral colors and soft easy-to-wear jersey fabrics that were simple in shape and cut. Chanel was able to infuse comfort and sophistication
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Elie Saab Case Assignment Questions You are a senior consultant from Antwerp Fashion Consulting Group (AFCG) and you have been hired by Elie Saab‚ to conduct a Fashion Strategy Audit‚ upon my recommendation. Please make an analysis by answering the questions below. Please use the relevant models/tools learnt in the class. This Audit is very important to build your reputation in the global fashion business! Good Luck to you! This is an individual assignment. Due: Sunday‚ January 25 on or before
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think of the brand. Daye indicates that a strong brand tends to have higher brand salience while weak brand have little or even none of brand salience. (2010)Therefore‚ it is important for manager to concern about the brand salience to higher the chance of the brand being retrieved from memory by using cues in a buying situation. As salience works in terms of brand recall‚ a brand needs to be linked to as many cues as possible to make the brand recalled by consumer in a purchase situation. Specifically
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Don’t Let Advertisements Affect You Have you ever been tricked into purchasing merchandise that claims it will make you look more appealing but never really does you any justice? Throughout the years‚ our nation has been deceived by thousands and thousands of advertisements per year. Advertisers have increased their earnings from $20 billion in 1979 to $180 billion in 1999‚ which only caused more advertisements to be displayed and more people to become influenced by them (Killing Us Softly). These
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