promotion result in dilution of brand equity What is Brand? A brand is a product‚ service‚ or concept that is publicly distinguished from other products‚ services‚ or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product‚ service‚ or concept. Branding is the process of creating and disseminating the brand name. “The value of a brand establishes the positive differentiation that the name of the brand has over the clients reactions
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Insurance may be describedas a social device to reduce or eliminate risk of life and property. Under the plan of insurance‚ a large number of people associate themselves by sharing risk‚ attached to individual. The risk‚ which can be insured against include fire‚ the peril of sea‚ death‚ incident‚ & burglary. Any risk contingent upon these may be insured against at a premium commensurate with the risk involved. Insurance is actually a contract between 2 parties whereby one party called insurer
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Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms‚ the more loyal a customer‚ the more is the customer equity. Firms like McDonalds‚ Apple and Facebook have very high customer equity and that is why they have an amazing and sustainable competitive advantage. Customer Equity is made up of three components. Value Equity‚ Brand Equity and Relationship Equity. Value Equity
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Report Strategic Analysis of ICICI Bank and its comparison with HDFC Bank 1|Page Contents Profile of the banks……………………………………………………………………………………….3 Financial Analysis of the two banks …………………………………………………………………... 4 Growth Strategies that ICICI bank can adopt…………………………………………………………9 Strategic Analysis………………………………………………………………………………………..10 Recommendations……………………………………………………………………………………….13 2|Page 1. Profile of the banks ICICI Bank ICICI Bank is India’s second-largest bank
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CHAPTER 6 COMPARISON BETWEEN ICICI BANK AND SBI. Contents 6.1 SBI v/s ICICI 6.2 Analysis & Interpretation of Services 6.3 Analysis of Performance of ICICI Bank & SBI 6.4 Major Findings 6.5 Testing of Hypothesis 136 CHAPTER 6 COMPARISON BETWEEN ICICI BANK AND SBI. 6.1 SBI v/s ICICI SBI stands for State Bank of India. It is a public sector institution (government owned)‚ with a huge customer base all over India. It has seven associate banks operating under its SBI name. It has
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Analysis of Life Insurance Sector (Life Insurance Presented by Ashish Chandra (29041) C. Sudhir (29044) Parvati Singh (29055) Sharat Jha (29065) Institute of Rural Management‚ Anand Demographic environment India has‚ according to 2001 census‚ 65.38% literacy rate. The literacy rate varies across rural (59.4%) and urban (80.3%) India. These contrasts in literacy levels are significant and have important implications for insurers. Literacy and education increases employability of the person
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PRODUCT 7 P’S OF MARKETING FOR ICICI BANK PRODUCT 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking‚ ICICI Bank brings banking at your doorstep. ➢ Savings Account ➢ Senior Citizen Services ➢ Young Stars ➢ Fixed Deposits ➢ Recurring Deposits ➢ Roaming Current Account ➢ ICICI Bank Salary Account 2. INVESTMENTS
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Questions THE CHARTERED INSURANCE INSTITUTE IC-33 Pre-recruitment qualification for life agents Pre-recruitment qualification for life agents These are the key topics that will be assessed during the examination and therefore may not reflect all of the content from the study text‚ which contains additional background and reading material to aid learning. Summary of learning outcomes Number of questions in the examination* 1. Understand how the insurance market operates 3
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in 1994‚ ICICI Bank is today the second largest bank in India and among the top 150 in the world. In less than a decade‚ the bank has become a universal bank offering a well diversified portfolio of financial services. It currently has assets of over US$ 79 billion and a market capitalization of US$ 9 billion and services over 14 million customers through a network of about 950 branches‚ 3300 ATM’s and a 3200 seat call center (as of 2007). The hallmark of this exponential growth is ICICI Bank’s unwavering
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PROFILE OF INSURANCE COMPANIES IN INDIA It was in 1818 when the first Life Insurance Company was established in India by private and foreign insurers. In the twentieth century many medium and large sized foreign as well as Indian Insurance companies cropped up with different objectives all across India. The Government of India issued an Ordinance in 1956 on nationalizing the Life Insurance sector and Life Insurance Corporation (LIC) came into existence in the same year. The Life Insurance Corporation
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