Advertising: Advertising is the paid‚ impersonal‚ one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods‚ services or ideas. Principle of advertisement: Inform‚ Persuade‚ Remind‚ Influence and Change opinion. Framework theory and ads according to it. Sale response: Advertisement technique in which a prospective customer is urged to respond immediately and directly to the advertiser
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UNILEVER PLC Unilever Company profile "By making and selling brands that meet people’s everyday needs‚ we have grown into one of the world’s largest consumer goods businesses." (Unilever Environmental performance report 2003(Unilever 2003) Unilever is part of the Unilever Group‚ which is owned by the Netherlands-based Unilever N.V. and UK-based Unilever PLC and has two global divisions‚ Home & Personal Care and Food. Through an equalisation agreement‚ they operate as a single unit with
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categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s and Pureit. The Company
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Page 1 TABLE OF CONTENT S. No Content Page No 1. Executive Summary 2 2. Introduction to HUL 3 3. History of HUL 6 4. Corporate Governance in HUL 16 5. Corporate Social Responsibility 18 6. Company Structure 17 7. Brands for Life 21 8. Market Analysis 44 9. Performance Analysis 47 10. SWOT Analysis 50 11. Recommendations 55 12. Project Shakti 59 13. Conclusion 60 Page 2 14. Bibliography 61 EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company
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summer‚ and therefore most people do experience body odour. A way to reduce body odour is by using deodorant. A deodorant is defined as a substance that destroys body odour. Deodorants are applied to the body to take off body odour that is caused by the bacterial breakdown of perspiration. There are many different types of deodorants available in the markets‚ such as sprays‚ gels and liquids types. Deodorants contain aluminium chloride‚ aluminium hydroxyl and aluminium sulphate. These aluminium salts may
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competitors Unilever’s Axe and TAG Experienced declining sales by competing with the competitors directly Learned a difficulty to grab the market share in a same way as competitors did. The result says ‘No big competent among competitors.” They could not compete with their own product features. SUCCESS FACTOR 3 “CONTEXT” Changing the market (toward maturity stage) Hot-selling products shifted from “daily use” (masculinity and shaving) to “for glooming” (technical deodorant like odor-fighting)
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The impact of social performance - Unilever and its environmental responsibility Unilever is one of the world largest multinational companies‚ merged by British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie in 1929‚ which is related with lives of over two billion people every day mainly in the area of food and beverage‚ home care and personal care. The corporate purpose of Unilever indicates that they require "the highest standard of corporate behavior towards everyone
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14) Oral B Tooth Paste 15) Vaseline 16) Axe 17) Garnier 18) Nascafe Coffee 19) Saffola Vegetable Oil 20) Bikaneri Bhujiya * Non Moving Goods At Big Bazaar Are: 1) Babool Toothpaste 2) Pamolive 3) Humam 4) Suhana Masala 5) Hippo Chips 6) Ghadi detergent 7) Nyle shampoo 8) Clean N Clear Face wash 9) Boost 10) Sprite 11) Nihar hair oil 12) Diet Coke 13) Passport Deodorant 14) Govardhan Ghee 15) Tiger Biscuit
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C H A PTE R CONSUMER BEHAVIOUR AND TARGET AUDIENCE DECISIONS 3 Chapter Objectives • To understand the consumer decision-making process and how it varies for different types of purchases. • To understand various internal psychological processes‚ their influence on consumer decision making‚ and implications for advertising and promotion. • To understand the similarities and differences of target market and target audience. • To understand the various options for making a target audience decision
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Editor’s note: Dennis Crowley is president and CEO of Brand Engineers‚ a Teaneck‚ N.J.‚ research firm. He can be reached at 201-530-5360. This article appeared in the March 28‚ 2011‚ edition of Quirk’s e-newsletter. conic brands are in the enviable position of having developed long‚ meaningful emotional bonds with consumers. However‚ like in any lasting relationship‚ you have to constantly work on adapting to change as you grow. Every marketer plans to have their brand and target audience evolve
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