Sbm Fmcg

Topics: Fast moving consumer goods, Marketing, Coca-Cola Pages: 3 (394 words) Published: August 23, 2013
INTRODUCTION

For the completion of this assignment i visited to Big Bazar, Kothrud, Pune to know the details about the FMCG products. In Big Bazar, I observed 20 moving and non moving FMCG Brands. However for the purpose of getting information I carried out the personal interview with the manager to kno the factors which are responsible for minimum and maximum sales of FMCG products. After the interview I recommended the manager how the customer satisfaction can be improved and how the sales can be increased.

* Top 20 Fast Moving Goods At Big Bazar Are :

1) Colgate
2) Gillette
3) Cadbury
4) Dove
5) Maggie
6) Everest Masala
7) Pepsi
8) Bisleri
9) Amul Butter
10) Lays
11) Parle – G
12) Surf Excel
13) Harpic Cleaner
14) Oral B Tooth Paste
15) Vaseline
16) Axe
17) Garnier
18) Nascafe Coffee
19) Saffola Vegetable Oil
20) Bikaneri Bhujiya

* Non Moving Goods At Big Bazaar Are:

1) Babool Toothpaste
2) Pamolive
3) Humam
4) Suhana Masala
5) Hippo Chips
6) Ghadi detergent
7) Nyle shampoo
8) Clean N Clear Face wash
9) Boost
10) Sprite
11) Nihar hair oil
12) Diet Coke
13) Passport Deodorant
14) Govardhan Ghee
15) Tiger Biscuit
16) Dermi cool Powder
17) Lal Ghoda Kala Ghoda Tea Leaves
18) Smith and Jones Noodles
19) MRK Pasta
20) Zinga Energy Drink

* Findings Came Out While Interviewing The Manager At Big Bazar:

1. Consumer prefers healthy food.
2. Focuses is more on Groceries, daily and FMCG products. 3. Strong distribution channels are P&G and HUL and ITC. 4. Product Promotion.
5. Good ambience.

Features of FMCG Products:
* Low Price
* Frequently purchase of goods
* Excellent distribution Network
* High turnover

* Brand Planning Strategy:

1. Babool Tooth Paste:
* They should target the new segment
* The promotional strategy should...
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