SWOT Analysis 1. Strengths: * Axe’s tagline “Axe Effect” is well known among a huge customer base across different age groups. Therefore AXE enjoys a huge brand equity because the consumers perception of the brand happens to be good. The phrase “Axe Effect” is quite popular among men across different age groups and thus consumers already know the intangible value associated with the product. * Axe enjoys a huge distribution network of Hindustan Unilever. The distribution network of Hindustan
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Marketing Project : AXE I/ The situation analysis {draw:frame} The environment Axe was inspired by another Unilever’s brand‚ Impulse. Like Axe‚ Impulse was a fragranced deodorant body spray for women that promised wearers male attention. Thanks to Axe’ success in France‚ Unilever decided to launch the brand in other European countries from 1985. However‚ in United Kingdom‚ the brand was renamed Lynx. Then‚ Axe encountered the same success in Latin America but it was less important
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Marketing Plan Aneez Mohammed Columbia Southern University Abstract. A company is defined through its strengths ‚weakness ‚ opportunities and threats. The term SWOT is the analysis known as the scanning of any corporation to measure its performance for future. This paper discusses a marketing plan of Arimount’s new product sshhh! deodorant and briefly discusses the top three competitors. A Marketing Plan The concept of marketing is to deliver products to consumers with the ability of making
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Trendsetters in deodorant The deodorant market in India is showing an upward trend as major players tap this segment. The growing income and increased expenditure capacity of average Indian consumers have changed their lifestyle habits. Deodorant market in India is estimated to be of Rs 10‚543.3 million in 2011 and is expected to reach Rs 13‚ 340.7 million by the year 2012. The deodorant market is projected to grow at 25 per cent CAGR over next 5 years. The deodorant market is divided into
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K.J.Somaiya Institute of Management Studies and Research Marketing Management Deodorant Market of India - An Overview (Main Brand Studied – Dove) Submitted to: Professor Kiran Sharma Submitted by: Sneha M Zawar PGDM (Communications) Roll no: 60 05 – August – 2012 Contents Overview of Market: 2 Market Statistics: 3 Case Study: Dove 5 History: 5 Origin: 5 Segmentation 5 Target: 6 Positioning : 6 Unique Sellng Proposition : 6 Milestones:
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MARKETING ASSIGNMENT PART-2 DEODORANTS The Positioning Statement For today’s youth who are bustling with a Go-Getter attitude‚ who want to be active and fresh during the long and tiring hours of the day and night‚ across seasons‚ Y-X is a deodorant that provides instant freshness with just a spray that stays with you 24x7. Its not only targeted at youth by age‚ but for those who are 18-25 by heart. It is one stop solution to fragrance related blues. Unlike the
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Sprinkles Red Velvet Cupcakes Yields 15 insanely delicious cupcakes Ingredients: 1 1/3 cups all-purpose flour 3 Tbsp cocoa powder 1/2 tsp baking soda 3/4 cup salted butter‚ firm but not cold* 1 cup + 2 Tbsp granulated sugar 2 large eggs 1 Tbsp red food coloring 2 tsp vanilla extract 1/2 cup whole milk 1 tsp distilled white vinegar 1 recipe Cream Cheese Frosting‚ recipe follows Directions: Preheat oven to 350 degrees. In a mixing bowl‚ whisk together flour‚ cocoa powder and baking
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man is becoming an object of women’s sexual desire – luscious one‚ having voracious appetite for pure chocolate. The deodorant he uses is believed to make this mental picture practicable which the commercial creates. Which man has never dreamed of simply being irresistible and sweeping the ladies off their feet just by using a special deodorant? That is the idea of “The AXE Effect” which implies that every last man could be the object of women’s desire by using this antiperspirant. Considering
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cosmetic industry continues to push over their boundaries in their depiction of women and men. They play with our thought process and minds‚ just so we will buy into their products or services. Most people view this as any ordinary Axe Body Spray advertisement‚ but after analysis its clear that this company degrades and sexualizes men just to sell their products. Looking at this ad and analyzing the movement‚ the first thing you’ll notice is the bottom half of a man’s body facing the window of a lingerie
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A little overstatement in advertising is expected and is not a question of ethics By Cahill Abstract: The report will focus on the overstatement in advertising. From the question that what is advertisement‚ how did advertisement work‚ the role that advertisement play in the business world‚ to arguments for and against overstatement in advertising‚ and the influence on the stakeholders. Table of Contents Contents……………………………………………………………1 1. Introduction…………………………………………………
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