Upon my investigation on Air Asia’s organization behaviour and culture‚ here are the cultures practiced in this organization number one being determination‚ whereby during a speech at the Sabah International Business Luncheon Talk 2012‚ Fernandes was quoted by the Borneo Post as saying nothing is impossible to achieve as long as there is determination. He turned around an unprofitable and small airline organization with only two airplanes to one that now has a 160-strong fleet of aircraft in only
Premium Culture The Culture
Q2(a) Scoot is a budget airline that provides regular medium to long haul flight at half cost as compared to existing full service carrier. There are limited budget air carriers compeititors for long haul market die to high operating cost and this makes Scoot uniqiue. Scoot airline‚ a subsidiary of Singapore Airlines‚ meets the needs of Middle Class travellers flying regularly on medium to long haul journey. The passenger customises their travel needs‚ paying only the required amenities (e.g
Premium Decision making Decision making
Parkson Retail’s plans stay intact Posted on 19 April 2013 - 05:37am Kang Siew Li sunbiz@thesundaily.com Print PETALING JAYA (April 19‚ 2013): The vision‚ direction and strategic business plans of Parkson Retail Group Ltd (PRGL) and Parkson Retail Asia Ltd (PRA) will stay the course‚ outgoing executive director and managing director Datuk Alfred Cheng Yoong Choong said‚ despite him stepping down from his post at both companies effective May 31. "There’s no change in vision‚ direction or
Premium Kuala Lumpur Malaysia 1970
The airline was established on August 26‚ 1988‚ and started operations on March 8‚ 1996. Republic Act No. 7151‚ which grants franchise to Cebu Air‚ Inc. was approved on August 30‚ 1991. Cebu Air‚ Inc. was subsequently acquired by JG Summit Holdings (owned by John Gokongwei). Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government due to an accident‚ but resumed services later the
Premium Cebu Pacific Philippines Airline
Financial performance At the end of the financial year 2013‚ the Singapore Airlines Group achieved a net profit attributable to equity shareholders of $379 million for the financial year. Even despite recording lower operating profits that arrives from high Jet fuel prices and lower returns due to weak global economy. Fig 1.1 Financial review of FY13 (taken from SIA FY2013 report) Based on the FY2013 report‚ SIA (2013) reported that: “During the financial year‚ air travel and freighter demand
Premium Singapore Airlines Qantas Airline
1.0 Introduction to Firefly FlyFirefly Sdn. Bhd. operating as Firefly is a full-service point-to-point carrier and a full subsidiary of Malaysia Airlines. The name Firefly was chosen to describe the airline’s characteristics‚ which represent agility‚ brilliance‚ charm and fun. With unique description‚ Firefly is easily remembered and recognized. It has the potential to grow and command a brand premium in the community it serves. Firefly is launched on 3th April 2007 and it is Malaysia’s first community
Premium Airline Marketing Malaysia Airlines
com/downloads/SWOT_Low-Cost-Carriers_Air-Scoop.pdf [Accessed 21/06/09] AIRBUS S.A.S. (2007) Global Market Forecast 2007-2026‚ France. [Downloaded 20/06/09] CENTRE FOR ASIA PACIFIC AVIATION (29/05/09) AirAsia SWOT Analysis: Tough second quarter ahead‚ but fundamentals solid [WWW]. Available from:http://www.centreforaviation.com/news/2009/05/29/airasia-swot-analysis-tough-second-quarter-ahea d-but-fundamentals-solid/page1 [Accessed 05/08/09] CHERIE LU‚ CHANG JUNG CHRISTIAN UNIVERSITY IN TAINAN‚ Aerlines Magazine e-zine Edition
Premium Low-cost carrier Airline
MANAGEMENT ACCOUNTING 1. The group is required to undertake a project on a management accounting topic related to the course (refer attachment). The objective of the project is to provide students an opportunity to gain an in-depth knowledge of the theoretical underpinnings of one of the management accounting topics and to summarize any current articles of the topic (the chosen articles must be accepted by your lecturer). 2. The group projects may be done in groups of at most five
Premium Management accounting
24 24 25 26 Scoot Advertising Proposal 1 BigThing Executive Summary Overview Low cost traveling started in Singapore in 2004. Since then the industry has grown rapidly and namely Airlines like Tiger Airways‚ Jetstar Asia Airways and AirAsia has been able to prosper due to their competitive prices. However‚ all might not be as rosy in the aviation industry. Escalating fuel costs‚ debt troubles in Europe and natural disasters threaten the industry’s profitability. With oil prices sky rocketing
Premium Advertising Low-cost carrier Airline
Table of contents INTRODUCTION ............................................................................................................................................1 BRAND INVENTORY.....................................................................................................................................2 THE SIA HISTORY ...........................................................................................................................................2 BRAND ELEMENTS
Premium Singapore Airlines Brand Airline