"Airasia Demographic" Essays and Research Papers

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Airasia Demographic

COMPANY CASE AIRASIA: THE SKY’S THE LIMIT NAME STUDENT ID PROGRAMME WONG CHOO YEN SCM 016372 DIPLOMA IN ADVERTISING DESIGN GEUAN KHIM KOOI SCM 014562 DIPLOMA IN ADVERTISING DESIGN LEE JIA YAN SCM 015157 DIPLOMA IN GRAPHIC DESIGN DATE: 10 OCTOBER 2012 LECTURER: MS. MAZLIZA ISMAIL Table of Contents Introduction 3 Questions for Discussion 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? 4 2. Discuss...

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AirAsia Case Executive Summary SMO 441 Submitted: March 8, 2011 Abi Sanni Aly Remtulla Kelsey Gamble Kendra Jocksch Nancy Moke Company background Tony Fernandes, as the Chief Executive Officer of AirAsia, decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. In January of 2002,...

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management: it is the continuous of planning, monitoring, analysis and assessment of all that is necessary for an organization to meet its goals and objectives. (Online resources) 1.1 Company Profile AirAsia airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world's best. Air Asia was named the World’s Best Low Cost Airline in the annual World Airline Survey by Styrax for five...

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Target Audience For AirAsia

perception of low-cost travel, giving rise to a diverse cross-section of passengers. The AirAsia chief executive says: "We show that low-cost does not mean low class. In the Jakarta-Kuala Lumpur flight, you'll find women with diamonds sitting beside maids. You could not see that before. That shows we're reaching everyone." 1) Geographic characteristics The geographic characteristics of the target market of AirAsia are within the Australasian region. Attract people from Australia who wish to visit the...

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Airasia Essay 7

Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia's largest low fare, no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company...

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Airasia It Project

Page: Table of Content 2 Introduction of Company 3-5 History of AirAsia 6-7 Organization Chart 8-9 Information Technology of AirAsia 10-13 Conclusion 14-16 Reference 17-18 Introduction Of Company Introduction of Company AirAsia Berhad (“AirAsia” or“the Company”) is a name synonymous with low fares, quality service and dependability. With over 100 routes across 11 countries, AirAsia is truly Asia’s leading airline with the widest route connectivity and...

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7s Airasia

values The common shared value of AirAsia is to be the largest low cost airline in Asia by continually insisting on the development of the low-cost carrier model. AirAsia always tries to attain the lowest cost so that a majority of people can afford to fly through its planes and hubs. Although AirAsia expanded its business to many countries, the shared values of AirAsia as a Low-Cost Carrier never change. Value consistency across different markets helps AirAsia establish good brand reputation and...

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AirAsia Research

2.0 Research Client Research AirAsia Berhad is a low cost airline located near Kuala Lumpur. AirAsia covered flights to 22 countries with 100 destinations. Its main Terminal is KLIA2. AirAsia started with MYR 40 million in 2001 with 2 old aircraft. Back then, AirAsia face a lot of problems like global financial crisis due to the aftermath of the 9/11 disaster. AirAsia can make it till so far is because of their low fares, low cost aircraft and also high quality products and services. There are...

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The Ascendance of Airasia

Case: The ascendance of AirAsia 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years, because of the government decreased the entry barrier of airline industry, more and more carriers entered the airline market...

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Airasia essay

International Element/ Global Condition The main global competitors of AirAsia are Firefly, Tiger Airways and Jetstar Asia. All these international airlines have adapted the AirAsia’s low cost concept and can be a threat to AirAsia. “Knowing the increase of competition in the market, AirAsia applied the adaptation process (Hanan & Freeman, 1984) by expanding its operation to long haul services to various destinations. Moreover, AirAsia realised the price is destructive and try to avoid direct price...

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