Analyse the buying decision process for Smart phones and also to test the effect of reference groups on the buying process SUBMITTED TO- MS. SANCHITA GHOSH SUBMITTED BY- MUKIBUR AHMED REGD. NO- FT-12-MM-515 PROGRAM- PGDM-(Marketing Management) IILM-GSM EXECUTIVE SUMMARY The concept of “Buying decision process” is of prime importance in marketing and has evolved over the years. It’s very much important to know the consumer buying decision
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c) McDonald’s menu items d) Measures for consumer services by McDonald’s e) Delivery service f) Competitions g) Consumer’s complaints h) Questionnaire results 4. Conclusions 5. Recommendations 6. Appendixes: Questionnaire about the consumer satisfaction of services of McDonald’s in Changsha 1. Introduction As requested‚ this report is based on a market research on the consumer satisfaction of the services of McDonald’s in China. This report shows McDonald’s background ‚ history‚ an
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ASA University Review‚ Vol. 5 No. 1‚ January–June‚ 2011 Factors Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh Wahida Shahan Tinne* Abstract Impulse purchase or impulse buying describes any purchase which a shopper makes‚ through it was not planned in advance. This paper is an attempt to find out the factors that affect consumer impulse buying behavior at superstores in Bangladesh. The impact of various variables like discount offer‚ various scheme‚ promotional activities
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------------------------------------------------- icici with icici bank merger For Mergers and Acquisitions in the BANKING SECTOR AAKANKSHA KUMAR * EXECUTIVE SUMMARY ICICI- Industrial Credit and Investment Corporation of India Limited (ICICI) was founded by the World Bank‚ the Government of India and representatives of private industry on 5 January‚ 1995. The objective was to encourage and assist industrial development and investment in India. Over the years‚ ICICI has evolved into a diversified
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“To Study the Consumption Pattern of Bottom of Pyramid Group in Noida and Recommend a Product based on the Analysis” (A Consumer Behavior Assignment) Submitted to: Submitted by: Ms. Mamta Mohan E – 38 to E - 55 CB Group: 3 [pic] Amity Business School Noida List of Team Members: 1. E38 Pradeep Kapil 2. E40 Arpit Shukla 3. E41 Sagar 4. E42 Ankit Rajvanshi 5. E43 Vishal Sishodia 6.
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a figure to explain the motivation process 2. Discuss the statement “marketers don´t create needs; needs pro-exist marketers.” Can marketing efforts change consumers’ needs? Why or why not? Can marketing efforts arouse consumer needs? If yes‚ how? 1 Marketers do not create needs‚ though in some instances they maymake consumers more keenly aware of unfelt needs. The tact that many new products take illustrates that marketers often do not recognize or understandconsumer needs and that they
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* inShare7 * * * Impulse Buying: Its Relation to Personality Traits and Cues Seounmi Youn‚ University of Minnesota Ronald J. Faber‚ University of Minnesota ABSTRACT - Much of the work on impulse buying has been concerned with defining and measuring the concept. Less effort has been directed toward determining the factors that underlie the tendency to buy impulsively. This study looks at the relationship between impulse buying tendencies and three general personality traitsClack
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PRODUCT 7 P’S OF MARKETING FOR ICICI BANK PRODUCT 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking‚ ICICI Bank brings banking at your doorstep. ➢ Savings Account ➢ Senior Citizen Services ➢ Young Stars ➢ Fixed Deposits ➢ Recurring Deposits ➢ Roaming Current Account ➢ ICICI Bank Salary Account 2. INVESTMENTS
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The tourism industry often needs a various range of information to satisfy and attracts its consumers and most of this information is delivered promptly to the customers with the help of the information and communication technologies (Poon‚ 1993). And as result‚ the global tourism industry is rapidly changing and the information and communication technologies ( ICTs) such as the internet is altering the structure of tourism industry and how it market his products and conducts its promotion. In order
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in 1994‚ ICICI Bank is today the second largest bank in India and among the top 150 in the world. In less than a decade‚ the bank has become a universal bank offering a well diversified portfolio of financial services. It currently has assets of over US$ 79 billion and a market capitalization of US$ 9 billion and services over 14 million customers through a network of about 950 branches‚ 3300 ATM’s and a 3200 seat call center (as of 2007). The hallmark of this exponential growth is ICICI Bank’s unwavering
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