Kmart‚ once the leader in the discount store industry‚ has found itself surpassed by Wal-Mart and Target in recent years and is now facing the possibility of closing its doors. The differences among the companies’ successes can be seen in their business models and strategies. Wal-Mart focused on decreasing expenses and Target established its market placement as a high-quality low-cost discount store. In contrast‚ Kmart used a promotions-driven business model. Because of this‚ Kmart focused on
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1962 - With Harry B. Cunningham as president‚ the company opened the first Kmart discount department store in a suburb of Detroit.
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Retail Comparison Kmart and Target Word Count: 2500 Executive Summary The comparison that has been undertaken in the study is a thorough study taking in to account the external and the internal environment of both the retail companies Kmart and Target which are both successful in different countries. Kmart in Australia is successful while target is a struggling Company. Both deal with the same types of products and both companies belong to the same sector. The aim of the study is
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Historical Background Kmart started off as a discount retailer successfully pioneering the same concept as that of F. W. Woolworth. As stores began to grow and diversify‚ Kmart stepped in and took the lead role in offering a one-stop shopping center that fulfilled everyone’s needs. As new niches began to emerge offering larger‚ more specialized stores‚ Kmart hit a major hurdle. The successful management strategies it had developed early on were now outdated and in major need of being renovated to
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Due to slow sales and less traffic at both Sears and Kmart‚ the two have decided to merge creating one entity named Sears Holdings. Kmart has agreed to buy Sears for $11 Billion. This puts Sears Holdings at the third largest retailer behind Wal-Mart and Home Depot. Although Wal-Mart is a direct competitor with Kmart‚ Sears Holdings goal is not to compete with Wal-Mart directly‚ but find areas that have been overlooked by other retailers‚ and take advantage of the expanded line of products the new
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Kmart- Performance Management Tactics More than one hundred years ago‚ Sebastian Spering Kresge opened a modest five-and-dime store in downtown Detroit and changed the entire landscape of retailing. The store that Kresge built has evolved into an empire of more than 1‚500 stores and an Internet presence that reaches millions of customers. Overall‚ Kmart’s workforce is highly diverse. Kmart’s total associate population‚ including store managers‚ reflects the communities it serves. Almost 32 percent
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Agenda • • • • • • • • • • Organizational Overview Industry Snapshot Competitor Analysis Financial Analysis SWOT Overview Current Strategy Strategic Issues Recommended Solutions Implementation/Justification Recommendation Recap Organizational Overview • • • • • • Founded by Sebastian S. Kresge in 1962 Number 3 discount retailer in the U.S. Operates 1‚479 stores in 49 states Maintains 3 retail concepts Filed bankruptcy in 2002 Merged with Sears‚ Roebuck & Co. in March 2005 Industry Analysis
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Much has changed for Kmart in the past decade‚ with sales totaling over $37 billion in 2000 to just over $12 billion in the last year (CNN Money‚ 2015). Like many consumers‚ the ‘Bluelight Special’‚ is not going to be the deciding factor in purchases for me. It may be an iconic symbol of what Kmart once was‚ but those days are gone‚ as are the customers of that era. Kmart needs to employ an action sequence that is geared towards reaching the new
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I. Nature of the Organization Kmart‚ affiliated with the Sears Holding Corporation‚ competes within the retail industry. As part of their mission‚ Kmart is committed to building lifetime relationships by offering quality products and services at discounted prices. Kmart’s products range from groceries to clothing‚ and services varying from layaway to leasing. Kmart aims to give their customers the well-rounded experience from the moment they walk through the door to thanking them at the end of
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Product Promotion ‘Marketing Mix’ 4Ps of Marketing Place Price PRODUCT STRATEGIES Branding strategies Be the best quick service restaurant experience. McDonald’s mission By providing quality‚ service‚ cleanliness and value that make every customer in every restourant SMILE. McDonald’s changed from time to time for keeping up itself with changing time and demand. It is not only change its look and attire for re-building its brand with a new get up‚ but also come out with new products and
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