4P ANALYSIS OF SMILAX LABORATORIES LIMITED: * PRODUCT * PRICE * PLACE * PROMOTION PRODUCT: The Products offered by the company are: PRICE: Internal factors affecting pricing of drugs are: Goal and Objectives Company’s goals and objectives are to create the market share of its company and to survive in the market. So company shifts its prices to increase sales and to create its market position. Organizational Consideration The decisions regarding the price of drugs
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Conditional cash transfer (CCT) program aim to reduce by making welfare programs conditional upon the receiver’s actions. The government only transfers the money to persons who meet certain criteria. These criteria may include enrolling children into public schools‚ getting regular check-ups at the doctor’s office‚ receiving vaccinations‚ or the like. ACCTs are unique in seeking to help the current generation in poverty‚ as well as breaking the cycle of poverty for the next through the development
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Xiaomi 4p Product * Xiaomi’s phone is a low-price smart phone‚ which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA‚ hardware team millet mobile phone production by Foxconn and Envada foundry. * Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system‚ which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style‚ like‚ there is no menu option. It’s very easy to use for British
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Abashidze Case #3: Kmart and Sears: still stuck in the middle? Kmart Company History Kmart had been established in 1962 by its parent company S.S. Kresge as a discount department store offering the most variety of goods at the lowest prices. Un- like Sears‚ the company chose not to locate in large shopping malls but to establish its discount stores in highly visible corner locations. During the 1960s‚ ’70s‚ and ’80s‚ Kmart prospered. Retail formats in operation Kmart – is a chain of discount
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Kmart – The Game of Bankruptcy Executive Summary Under the protection of Chapter 11‚ Kmart secured $2 Billion in debt financing and successfully emerged from bankruptcy after conducting financial restructurings and business reorganization. Hedge funds saw investment opportunities from the company’s new capital structure and growth potential‚ while debtors had the chance to receive recoveries according to their level of seniorities. A deeper examination of this case also revealed a significant amount
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Cocacola 4p Product The company has the widest portfolio in beverage industry comprising of 3300 products. Beverages are divided into diet category‚ 100% fruit juices‚ fruit drinks‚ water‚ energy drinks‚ tea and coffee etc. As per Nielson’s data‚ Coca cola is the No.1 brand in sparkling beverages‚ juice‚ and retail packaged water in 2010. Coca cola has its market presence around 200 countries. Coca cola brands in India are Fanta‚ Maaza‚ Limca‚ sprite‚ Thums up‚ Minute Maid‚ Nimbu fresh‚ Nested
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marketing E- marketers formulate objectives‚ usually setting multiple objectives‚ they may use an objective strategy matrix to guide implementation. So the e-marketing strategy was implementation and e-marketers design e-marketing strategies for the 4Ps and relationship management (tier 2 strategies). Tier 2 strategies is which design the offer‚ value‚ distribution‚ communication and market/partner relationship management strategies. It use to modify objectives as warranted. The offer: product strategies
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The 4Ps At this point the marketing mix is put together. The product life cycle Sales Time Decline Maturity Growth Development Introduction i. Product The important thing to remember when offering menu items to potential customers is that there is a huge amount of choice available to those potential customers with regard to how and where they spend their money. Therefore McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly
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Please discuss the term strategy and the importance of the “4p´s” for marketing strategy. Generally strategy comes from the Greek word “strategos” (general)‚ a person who used to be the military general of a city-state and who used to be responsible for creating a plan and put it into action (xxxxxx). Due to the fact that terms and expressions were consequently changing over centuries‚ it can be really hard to find in the current climate a ?proper? definition‚ which describes exactly the term
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Kmart and Sears: Still Stuck In The Middle? On January 22‚ 2002‚ Kmart Corporation became the largest retailer in U.S. history to seek bankruptcy protection. Kmart management said that they would outline a plan for repaying Kmart’s creditors‚ reducing its size‚ and restructuring its business so that it could leave court protection as a viable competitor in discount mass-marketretailing. Emerging from bankruptcy in May 2003‚ Kmart still lacked a business strategy to succeed in an extremely competitive
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