Wipro Report

Topics: Corporate social responsibility, Social responsibility, Sustainability / Pages: 10 (2416 words) / Published: Jan 28th, 2012
CORPORATE SOCIAL RESOPONSIBILITY

of

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Submitted to

Prof. Rajeev Gowda

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SUBMITTED By

JAYAPRASAD V 1011243

JEFFERSON KADUVINAL ABRAHAM 1011244

JITESH MEHTA 1011245

Contents 1. Introduction 3

2. Corporate Social Responsibility Initiatives 3

2.1 Wipro Cares 3

2.2 Wipro Applying Thought in Schools 4

2.3 Mission10X 5

2.4 ECO Eye 5

3. Stake holders and CSR initiatives 7

4. Controversies 8

5. Conclusion 8

6. Appendix 9

Introduction

Wipro headquartered in Bangalore is one of India’s leading firms which was founded by Mr. M.H Premji. Its business can be categorized under three main headings:

• IT, BPO, R&D and Consulting Services: Wipro Technologies, Wipro Infotech

• Consumer and Institutional Products: Wipro Consumer Care and Lightning

• Infrastructure and Ecological Engineering: Wipro Infrastructure Engineering

Wipro as an organization recognizes the importance of corporate social responsibility and has taken several initiatives to benefit the stakeholders.

Wipro Model of Good Citizenship[1]

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Corporate Social Responsibility Initiatives[i]

2.1 Wipro Cares

Unlike mere philanthropy, this initiative channelizes the efforts of the employees and their friends to provide a long term benefit to the society. It focuses on two main areas – assisting in disaster management by providing rehabilitation to the survivors of natural calamities and initiating a learning enhancement program which would improve the skill set and self esteem of the underprivileged children ; thereby ensuring that they grow up to be independent. Under this scheme, Wipro launched five new projects in 2007-08 which was in addition to the eight ongoing

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