Anglo American had huge investment in South Africa and was heavily hit by the HIV/AIDS epidemic. It was the first private company to develop a proactive strategy to combat the ravages of the disease on its workforce and thus effecting their operations.
Pros of adoption of an aggressive strategy * The early adoption has helped to prevent further loss in operating expenses by providing ART in earlier stage. * The company prevented higher loss by adopting the strategy; as if the worker is left untreated the loss would be more than that of the expense put on ART. * The future of Anglo American is bright as the Government has launched a national strategic plan in the later stage. This helps in political support for Anglo American in the long run. * Adopting the strategy the company achieves trust and commitment from ethical minded shareholders. * This strategy in later stage through word of mouth from the employees, who were responding well, will spread awareness and make everyone take a precautionary step. * It got good response from WHO, Global business council for HIV/AIDS and other NGOs, this makes the company a socially responsible organization in Global business.
Cons of adoption of an aggressive strategy * This program had spiralling costs for the company as the distribution of the medicines remained high. * It was unable to determine if its efforts are making a difference in underlying problem as one third of those receiving treatment dropped out * Harsh working conditions worsened the medication effect and its side effects. * Migrant workers were more prone to get the disease and spread the disease in their respective villages * The company had to face opposition from the political leaders