Verizon operates predominately in the U.S. and is a global leader in communications services. Verizon is revamping its marketing approach and plans to offer Smartphone’s (iPhone and Droid) in the markets of Mexico. In this paper Team E will discuss the market needs & growth, provide a brief SWOT analysis, assess the competition, product offering & definition, product identification and justification for product choice.…
Virgin Mobile is facing a problem with the structure they are going to use for pricing, which is the most crucial part in successfully launching their brand within the mobile market. Through consumer research, Virgin has found that their young target audience is extremely price sensitive, bitter toward hidden charges and fees, their usage varies greatly per month and they desire mobile entertainment. The only thing now is that Virgin must differentiate itself by its pricing strategy in order to obtain consumers and loyalty from younger customers. Virgin Mobile is considering three different pricing strategies: cloning the industry prices, pricing below the competition, or creating an entirely new plan.…
Trimco is a main supplier to Navistar. Navistar relies heavily on Trimco at their assembly plant. Navistar and Trimco must improve their quality management systems in order to have the right parts, in the right number shipped at the right time without any damages or defects. Navistar and Trimco must start imploring a more collaborative approach to their business process. Navistar needs to address their policy problems. Our last minute design changes seriously disrupt the supply process. The robbing of parts also creates a snowball effect of problems in other areas, or down the line. Trimco has several problems including high employee turnover, mixed technological capability with respect to manufacturing processes, and a lack of internal control. Areas of deficiencies must be jointly identified and solutions to these deficiencies must be collaboratively tackled. With these improvements, the cycle time from customer order to delivery should be reduced, which would allow a higher level of customer service at an overall lower cost. The delivery times for the custom-designed trucks should decrease with the recommended implementations. Navistar must identify the problem to Trimco. Trimco must be aware of these deficiencies and collaborate with Navistar to remedy these. Navistar must then look at the problem internally. Top management has given them support in this matter and they must be utilized. Input across different business functions must be taken. Working with other departments will help identify issues that were previously not seen. Incomplete parts can be monitored with a quality control system that compares parts ordered or required with actual parts sent. Last minute design changes must be stopped, as they are not sufficient to let Trimco manufacture the parts on time. Quality of the parts can be addressed by raising awareness of the issue, and by also ensuring packaging and handling of parts are done in meticulous order…
Cellular communications is such a large aspect of today’s industries, and with the number of consumers already with cell phones drastically increasing all the time, it is good to think about the future, and maybe making the customers you already have, happy and content. There are only so many “new” customers you can gain in today’s market. Phone companies have a serious untapped market for raising profitability month by month. What is this untapped market in the cell phone industry? The loyal customer that continues to give you money every month for your services! Why not focus on keeping the customers you have already and making them happy?…
T-Mobile is one of the leading mobile network operators in the world. Today, the company operates worldwide, though it is headquartered in Germany and European market was traditionally the main, target market of the company. Nevertheless, the process of globalization stimulated T-Mobile to develop its business internationally and the company has entered successful mobile network markets in many countries of the world, including the USA. In such a situation, the company needs to focus on the target audience which can allow the company to maximize its profits. In this respect, the proper market segmentation is crucial. Taking into consideration the specificity of T-Mobile’s business, i.e. mobile networks and telecommunication services, the following segments are particularly prospective: 16-24 years and 25-35 years customer groups.…
The marketing plan of Virgin Media is designed to examine the position of the company in the digital television market. According to latest reports from Ofcom the digital television industry is expanding and the number of customers are expected to rise every year. Virgin Media offers the customer with a wide array of choice like interactive TV, Video On Demand and superior technology. The objective of this plan is to describe the major findings and provide recommendations.…
The author has been assigned to create a report on Virgin Atlantic that should evaluate current practice of Virgin Atlantic and make recommendations that could help the company grow. This report will also include a Marketing Plan for Virgin Atlantic. In this report there will be an evaluation of their marketing practices including the marketing mix, with reference to theories and the current practices of Virgin Atlantic.…
In an effort to propose a pricing strategy that will create value at the corporate, product and executional levels, Team N has been asked to assess a wealth of market research and data. After thorough evaluation, the team has concluded that the best way for Omnitel to distinguish itself from TIM without creating a price war would be to continue to maintain and increase its level of customer service, not subsidize its handset, direct efforts to alter customer perception around the cell phone and finally, modify its strategy to target the middle to middle/upper class, leaving TIM its existing high-end customer base. This paper will summarize findings from recently conducted market research and recommend a strategy that will help meet these objectives.…
1. Less Defects on Phones and Return 2. Speed Activation of the Plan and ready to talk right after activation…
Despite Virgin America’s numerous awards, acclamations and recent success, the airline is still not classified as a major carrier by the Department of Transportation (DOT).…
In my communication process with the vice president of the company, Mr. Smith, mentioned to him that I would prepare an informative report in order to help in obtaining the understanding of the cell phone industry when exploring strategic planning. The information submitted in my report will include the analysis, which is a critical component of the business plan. This is a topic that will be discussed during the final-conclusion of the board of directors. In my report, I have also discussed and assess the cell phone industry in terms of each of Porter's five (5) forces of competition. I have included an analysis on the cell phone industry, the industries overall attractiveness along with examples of different cell phone companies.…
According to the (Plunket Research, 2013), the market value worldwide for telecommunication industry in 2013 was USD 5 trillion and the market value for United States alone was USD 1.2 trillion. Technology has been an integral part of our daily life; and it is widely used in all business organizations. 91% of adults in United States owned a cell phone (Pew Research, 2013) and the telecommunication industry may seems to be an attractive industry with the increase demand of such product and services. However, due to the rapidly technological evolution, this is a highly competitive market to sustain competiveness in the market. For example, AT&T’s business evolves around technologies, there is shift of demand in the consumer market; consumers have switch to use instant messaging services like ‘whatapps’ instead of talking over the phone or short messaging services. AT&T must be able to implement alternate strategies to meet customers’ need before competitors. Though there are four major players in the telecommunication industry, AT&T’s main competitor is Verizon; they have similar financial strength and market share while Sprint and T-mobile hold a very small…
American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines' objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks…
The aviation industry of any nation acts as a contributor to its economic growth, helps in globalisation and creating an international image. It is the best in terms of the fastest, safest and convenient mode of travel. Even though it is an expensive one, it is expanding its markets across the middle-class who are ready to spent money on leisure trips. Thus it is truly stated that aviation forms a vital core infrastructure area without which a country economy is handicapped.…
Virgin Atlantics primary problem is that they were operating in the middle of the optimal utility model. Their slogan had become “Offering a First Class service at less than First Class fares”. In which Virgin Atlantic is offering high quality at a low cost, which keeps them in the middle and not profitable. It seems that Virgin Atlantic did not take into account that offering a premium service as they were would come at a premium cost for them and when throwing in low cost fares into the mix they were creating a loss and expectations they will not be able to sustain for a long time. Starting off as a low cost premium airline aimed towards the business class may have been there way into the market and obtain market share but at some point they needed to work their way out of the middle of the optimal utility model and shift either towards high quality or low cost, not both simultaneously to stay profitable. Seeing that there number one goal was to provide premium innovative services/products they could have gone the route that Apple Inc. has done by providing innovative premium products at a premium prices rather than setting themselves up for future losses.…