AT&T's Resources and Capabilities
AT&T and the Telecommunication Industry
AT&T is one of the largest telecommunication network provider in the world and they are a market leader in United States. Besides the traditional forms of communication like local and distance telephone services through mobile lines or landlines, AT&T’s primary business is to provide a diversified of telecommunication services to American customers and their services includes: Wi-Fi, high speed internet, internet TV, fiber optics, satellites, voice and cloud services with a whole suite of IP-based business communication services. They were established back in 1876 when Alex Graham Bell first invented telephone. Together with the group of AT&T subsidiaries, they have over 105 million subscribers in 225 countries and close to 250,000 employees worldwide (AT&T, 2014).
According to the (Plunket Research, 2013), the market value worldwide for telecommunication industry in 2013 was USD 5 trillion and the market value for United States alone was USD 1.2 trillion. Technology has been an integral part of our daily life; and it is widely used in all business organizations. 91% of adults in United States owned a cell phone (Pew Research, 2013) and the telecommunication industry may seems to be an attractive industry with the increase demand of such product and services. However, due to the rapidly technological evolution, this is a highly competitive market to sustain competiveness in the market. For example, AT&T’s business evolves around technologies, there is shift of demand in the consumer market; consumers have switch to use instant messaging services like ‘whatapps’ instead of talking over the phone or short messaging services. AT&T must be able to implement alternate strategies to meet customers’ need before competitors. Though there are four major players in the telecommunication industry, AT&T’s main competitor is Verizon; they have similar financial strength and market share while Sprint and T-mobile hold a very small
AT&T is one of the largest telecommunication network provider in the world and they are a market leader in United States. Besides the traditional forms of communication like local and distance telephone services through mobile lines or landlines, AT&T’s primary business is to provide a diversified of telecommunication services to American customers and their services includes: Wi-Fi, high speed internet, internet TV, fiber optics, satellites, voice and cloud services with a whole suite of IP-based business communication services. They were established back in 1876 when Alex Graham Bell first invented telephone. Together with the group of AT&T subsidiaries, they have over 105 million subscribers in 225 countries and close to 250,000 employees worldwide (AT&T, 2014).
According to the (Plunket Research, 2013), the market value worldwide for telecommunication industry in 2013 was USD 5 trillion and the market value for United States alone was USD 1.2 trillion. Technology has been an integral part of our daily life; and it is widely used in all business organizations. 91% of adults in United States owned a cell phone (Pew Research, 2013) and the telecommunication industry may seems to be an attractive industry with the increase demand of such product and services. However, due to the rapidly technological evolution, this is a highly competitive market to sustain competiveness in the market. For example, AT&T’s business evolves around technologies, there is shift of demand in the consumer market; consumers have switch to use instant messaging services like ‘whatapps’ instead of talking over the phone or short messaging services. AT&T must be able to implement alternate strategies to meet customers’ need before competitors. Though there are four major players in the telecommunication industry, AT&T’s main competitor is Verizon; they have similar financial strength and market share while Sprint and T-mobile hold a very small
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