Cell Phone Company Analysis in the Competitive Market
Cell Phone Company Analysis In The Competitive Market
EMBA690-1102B-05: Strategic Management in Dynamic Environments
Phase 1 Individual Project
Professor: Kevin Grant
May 19, 2011
Abstract
In my communication process with the vice president of the company, Mr. Smith, mentioned to him that I would prepare an informative report in order to help in obtaining the understanding of the cell phone industry when exploring strategic planning. The information submitted in my report will include the analysis, which is a critical component of the business plan. This is a topic that will be discussed during the final-conclusion of the board of directors. In my report, I have also discussed and assess the cell phone industry in terms of each of Porter's five (5) forces of competition. I have included an analysis on the cell phone industry, the industries overall attractiveness along with examples of different cell phone companies.
In order for all of the different existing cell phone companies, such as Cingular (now At&T), Nextel (now a part of Sprint), Sprint, Verizon, T-Mobile and MetroPCS. Besides these well-known cell phone providers, there are small cell phone competitors, which are not well known in the competitive market. In order for any of these companies to survive in the business market, they have to implement competitive strategies. A company's weakness, capabilities and strengths are all used when dealing with the competitors and implementing competitive strategies. Companies utilize the technique of competitive strategies in order to establish stability and profitability in the long term. In order for a company to experience profitability over a period, they would have to implement and achieve competitive strategy. A reigning guru, Michael Porter, who is a professor at the Harvard Business School, stated that there are two different types of advantage in the competitive market. They are differentiation and cost leadership. From the two types of
EMBA690-1102B-05: Strategic Management in Dynamic Environments
Phase 1 Individual Project
Professor: Kevin Grant
May 19, 2011
Abstract
In my communication process with the vice president of the company, Mr. Smith, mentioned to him that I would prepare an informative report in order to help in obtaining the understanding of the cell phone industry when exploring strategic planning. The information submitted in my report will include the analysis, which is a critical component of the business plan. This is a topic that will be discussed during the final-conclusion of the board of directors. In my report, I have also discussed and assess the cell phone industry in terms of each of Porter's five (5) forces of competition. I have included an analysis on the cell phone industry, the industries overall attractiveness along with examples of different cell phone companies.
In order for all of the different existing cell phone companies, such as Cingular (now At&T), Nextel (now a part of Sprint), Sprint, Verizon, T-Mobile and MetroPCS. Besides these well-known cell phone providers, there are small cell phone competitors, which are not well known in the competitive market. In order for any of these companies to survive in the business market, they have to implement competitive strategies. A company's weakness, capabilities and strengths are all used when dealing with the competitors and implementing competitive strategies. Companies utilize the technique of competitive strategies in order to establish stability and profitability in the long term. In order for a company to experience profitability over a period, they would have to implement and achieve competitive strategy. A reigning guru, Michael Porter, who is a professor at the Harvard Business School, stated that there are two different types of advantage in the competitive market. They are differentiation and cost leadership. From the two types of