Swot Analysis Foxtel Introduction to Marketing
FOXTEL SWOT Analysis
Introduction to Marketing
Assessment 1 (10%) Spotlight – Foxtel (from required text): Read the case – Foxtel – from chapter 2 of the required text.As per the text book: “Use the information in this Spotlight and any other necessary research to develop a SWOT analysis for Foxtel”
2011
3/18/2011
The SWOT analysis is a method used by organisations as a marketing strategy to better understand and identify positive and negative factors effecting the business, in present and in the future ( Elliott, Rundle-Thiele, Waller, 2010). The purpose of this essay is to develop a SWOT analysis for Foxtel, which is a pay-TV company that was first introduced to the Australian market in October of 1995 (Kim Williams 2009). Foxtel is currently leading the pay-TV industry with 1.55 million direct subscribers as of December 31, 2010 (Jordan Chong, 2011). The SWOT analysis will be used as a tool to determine and identify the internal and external factors that may be affecting Foxtel.
Figure 1. A Framework for a SWOT analysis (Elliott,Rundle-Thiele, Waller , 2010 p. 56)
WEAKNESSES
Foxtel has not expanded into rural and regional areas of Australia In comparison to competitor Austar. Lack of staff in regional areas Has not targeted schooling programs as competitor Austar
Advertisement is targeted at young adults and young families, which excludes the elderly. Popular series are few weeks behind USA, not up to date with air time in comparison to America.
STRENGTHS
Constantly Evolving
Ahead in introducing technology in comparison to Free-view. E.g. I.Q , live pause and recording, downloading movies, and XBOX 360.
Free services on the Internet for subscribers, customers can watch Foxtel on their laptops and computers.
Good will / Reputation
Invests into Australian content and provides industry sponsorship to help Australian talents. E.g
Introduction to Marketing
Assessment 1 (10%) Spotlight – Foxtel (from required text): Read the case – Foxtel – from chapter 2 of the required text.As per the text book: “Use the information in this Spotlight and any other necessary research to develop a SWOT analysis for Foxtel”
2011
3/18/2011
The SWOT analysis is a method used by organisations as a marketing strategy to better understand and identify positive and negative factors effecting the business, in present and in the future ( Elliott, Rundle-Thiele, Waller, 2010). The purpose of this essay is to develop a SWOT analysis for Foxtel, which is a pay-TV company that was first introduced to the Australian market in October of 1995 (Kim Williams 2009). Foxtel is currently leading the pay-TV industry with 1.55 million direct subscribers as of December 31, 2010 (Jordan Chong, 2011). The SWOT analysis will be used as a tool to determine and identify the internal and external factors that may be affecting Foxtel.
Figure 1. A Framework for a SWOT analysis (Elliott,Rundle-Thiele, Waller , 2010 p. 56)
WEAKNESSES
Foxtel has not expanded into rural and regional areas of Australia In comparison to competitor Austar. Lack of staff in regional areas Has not targeted schooling programs as competitor Austar
Advertisement is targeted at young adults and young families, which excludes the elderly. Popular series are few weeks behind USA, not up to date with air time in comparison to America.
STRENGTHS
Constantly Evolving
Ahead in introducing technology in comparison to Free-view. E.g. I.Q , live pause and recording, downloading movies, and XBOX 360.
Free services on the Internet for subscribers, customers can watch Foxtel on their laptops and computers.
Good will / Reputation
Invests into Australian content and provides industry sponsorship to help Australian talents. E.g