1. Discuss the importance of subcultures in segmenting the market for food products. Identify a particular product and show how it should be marketed differently to different ethnic groups. 2. Foxtel is marketing pay television services in Australia. What approach should it take to households where the main decision makers are: a) Baby boomers
b) Generation X
c) Generation Y?
3. What allowance should be made for the ability of the elderly to process complex information in making product purchase decisions? 4. In view of the anticipated growth of the 50-plus market should Oil of Olay consider a new strategy for its face cream? Would it be wiser to develop a new brand, or can it successfully market the same product to the under and over 50s? 5. In view of the anticipated growth of the 50-plus market should Oil of Olay consider a new strategy for its face cream? Would it be wiser to develop a new brand, or can it successfully market the same product to the under and over 50s? 6. What kind of subcultural (ethnic, race, age and sex) segmentation would best assist the marketer with the following products and services? 1. A digital microphone
2. An MP3 player
4. Snap-chill meals
5. A new alcoholic lemonade
6. A tourist package to Vietnam and Pakistan
7. A personal telephone number
Some food goods, such as cans of pork, those people who are Moslem do not have pork and sometimes they substitute beef for pork. In this scenario, it has been of importance that manufacturers cannot produce the food associated with pork if they tend to target Moslem market. Otherwise, the customer of Moslem would be excluded. Take a Nutrilite as an example, it is a kind of nutritious medicine, like Blackmores in Au, it got different kinds of medicine, one of products is called protein powder that the people always going to gym should take after they finish the training. Also, for elders linked to the age subculture,...
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