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Marketing For Rogers Swot Analysis

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Marketing For Rogers Swot Analysis
MARKETING FOR DESIGNERS
-Understanding the Company
Written by: Crystal Ham (Suet Mui) 1004273G

Understanding the Company – Part 1

COMPANY PROFILE
The company I have selected is The Agnès b Group. It was founded in Paris, French by Agnès Andrée Marguerite Troublé in 1975. Since then, the designer has been offering fashions that match and reflect the spirit of the age, a wardrobe that adapts to every personality and can be worn for a very long time. Agnès b designs all these lines herself, without counting the collections of watches, jewelries, accessories and glasses. Since the company started, it has opened more than a hundred shops throughout the world. FIRST STORE OPENS She opened her first store in an old butcher’s store

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