Proposal for Openıng New Restaurant

Topics: Addis Ababa, Foodservice, Marketing Pages: 5 (1666 words) Published: December 28, 2012
A proposal for requesting finical support to open a new restaurant at A.A around 5killo area This proposal is prepared for requesting financial support to open a new restaurant at Addis Ababa around 5killo which is private owned by 5 interested members of partnership. The aim of the proposal is to request finance support from different financing sectors to open the restaurant. As it is known to open any business, the main requirement is finance. Therefore, to open this restaurant partners can’t able to afford all the cost required by them. So by showing how the business is attractive and profitability partners try to stimulate financial agencies to get loan. Introduction A restaurant is an establishment which prepares and serves food and drink to customers in return for money, either paid before the meal, after the meal, or with a running tab. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings, including a wide variety of the main chef's cuisines and service models. The food services industry is considered to be the most known industry in the world restaurant typically after full menus, which include traditional, and other countries food and all types beverage including alcohol. Most restaurants will have a host or hostess that will greet a person as they walk in the show them to the table they will sit at for the duration of their meal. Restaurant typically will have trained chefs to cook and prepare the meals and services that will completely take care of any need. Opening a restaurant and serving customer is becoming popular here in Addis Ababa because of the existence of demand and the sector become attractive, new restaurants are building from day to day. Due to this reason five interested partners who have their own business individually join together to open a new restaurant called 2MTS restaurant. The name of the restaurant is given by abbreviated word taken from the partner’s personal first name. Statement of the problem

The statement of the problem is requesting a financial support to open a restaurant at Addis Ababa around 5killo feasible. Objective of the business
The main purpose of the business is to give quality service in order to fulfill customer’s satisfaction and earn reasonable profit. * To assess the feasibility of a restaurant relative to the location. * To conduct a survey to determine the demand of a new restaurant. * To determine the target market for the new restaurant.

Significance of the study
The main objective or need to open a restaurant is seeking the joy of the profit through satisfaction of customers and serving the community as well Research Methodology
To start the business and request financial support we use a secondary published documents, surveys and observation methods. Scope and limitation of the study
The scope of the study is the market segment and factors that helps to show the market attractiveness to establish the restaurant around 5kill. And the limitation of proposal is that the proposal study was conducted will be helpful to other cities, but the actual analysis of the target market will be solely for Addis Ababa city due to the unique demographics of the city. Over all view of the business

The 2MTS restaurant will be opened around 5killo that has a market segment of seniors, families, workers, collage students and business persons at all age and sex. The marketing strategy that the new restaurant will use is a societal market philosophy to maintain satisfaction at a reasonable cost, keeping profitability of the business and safe the society benefit. Service delivery of the restaurant are two types; one is the fast food service which has a market target of middle income like collage students, the other service is family full dining food service targeted segment who has high income level like seniors and business persons and...
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