Fluff and Fold Marketing Plan

1. Executive Summary Fluff & Fold is a full service laundry parlor dedicated to consistently provide high customer satisfaction to our clients with the wide range of services we offer. The company focuses on the value of quality laundry service coupled with prompt and friendly service always maximizing the customers’ convenience. The target market of the company includes students, yuppies and tourists who only rent accommodations in the city, especially those who boards near UPV, JBLFMU and IDC. We see it as our company’s duty to ease these people from the burden of washing their own clothes and give them more time to do things that are more to their interest like taking care of their academic activities, improving their careers, and have more time for leisure. Our services encompass all of laundry needs including washing, drying, pressing, folding, dry cleaning and washing of special clothing and articles like bags and stuff toys. All these services are priced competitively with the company using value-based and competition-based pricing in order to come-up with a price that is affordable even for students. Because we pioneer on convenience we also offer “rush wash services”. We also offer free pick-up and delivery services for laundries with the lowest weight requirement in Iloilo. Pick-up and delivery service will be free for laundries reaching 4Kilograms and to a minimum of P250 worth of service on special articles and clothing. The laundry parlor will be located on Gen. Luna St., Iloilo City in front of UPV campus in order to accommodate more of the target market’s population since many students live in the surrounding area. Because of our delivery facilities we can also accommodate laundry jobs in other parts of Iloilo city. The business will be initially funded through bank loans and the minimum capital requirement is P500,000. The company policy regarding loans and debt is to set percentage of monthly sales for payment of loans and debts.