Project on Lux Soap, Jim-Lucknow

Topics: Marketing, Brand, Soap Pages: 10 (1915 words) Published: January 14, 2011

Submitted to: Submitted by

Dr.Reeti Agarwal Ashutosh Srivastava(JIML-10-032) Abhishek shukla (JIML-10-03) Ashima Saxena (JIML-10-FS-005) Deepti Mahawar(JIML-10-R-001) Mamta Agarwal (JIML-10-R-003)


Perseverance Inspiration and motivation have always played a key role in the success of any venture. So hereby, it is our pleasure to record thanks and gratitude to the people involved.

Firstly, we thank Dr REETI AGARAWAL for her continuous support in the project. Dr REETI AGARWAL was always there to listen and to give advice. She is responsible for involving us in the project on Soap Industry in the first place. She showed us different ways to approach a research problem and the need to be persistent to accomplish any goal. Without her encouragement and constant guidance we could not able to finish the project. She was always there to meet and talk about any query.

Last, but not least, we would like to thank all class mates and hostel mates who support us throughout the project.

Soaps are widely used in our society. Soaps are the product of the reaction between a fat and sodium hydroxide:
fat + 3NaOH → glycerine + 3 soap
Soap is produced industrially in four basic steps.
1-Saponification 2-Glycerine removal 3-Soap purification 4-Finishing

Soap is integral to our society today, and we find it hard to imagine a time when people were kept sweet-smelling by the action of perfume rather than soap. However, the current widespread use of soap is only a very recent occurrence, despite the fact that it has been made for more than 2500 years. The first recorded manufacture of soap was in 600BC, when Plinythe Elder described its manufacture by the Phonecians from goats tallow and ash, and it was known among the British Celts and throughout the Roman Empire. However, these people used their soap medicinally, and it was not until the second century AD that it was used for cleaning, and not until the nineteenth century that it began to be commonly used in the Western world.


1The toilet and bathing soaps market is estimated at 530000 tpa including small imports.

2The popular and premium brands are Lux,Lifebuoy,Cinthol,Rexona,Liril and Nirma.

3The market is littered over with several,leading national and global brands and alarge number of small brands which have limited markets.

4Bathing and toilet soaps,despite their divergent brands are not well differentiated by the consumers therefore it is not clear if it is brand loyalty or experimentation lured by high volume media campaign,which sustain them.A consequence is that the market is fragmented lead to a high competitive market.

5Toilet soap,once only an urban phenomenon,has now penetrated practically all areas including remote rural areas.

6The incremental demand flows from population increase and rise in usage norm impacted as it is by a greater concern for hygine.

7Increased sales revenue would alsoexpand from upgradation of quality or per unit value.

8As the market constituted now,it can be divided into 3 price segments:premium,popular and economy soaps.premium soaps are estimated to have a market volume of about 80000 tonnes.This translates into a share of about...
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