Employability of Marketing Graduates
TABLE OF CONTENTS Page
I. ACKNOWLEDEGEMENT 2
II. EXECUTIVE SUMMARY 3
III. INTRODUCTION 4
IV. OBJECTIVES 5
V. METHODOLOGY 6
VI. SCOPE OF THE STUDY 7
VII. DEFINITION OF TERMS 8
VIII. RESULTS: THE QUESTIONS ANSWERED 12
Phase 1: Research Phase 12
Phase 2: Practicability over other business courses 16
Phase 3: Career Sustainability 17
Phase 4: Over All Feasibility 20
IX. GRAPHICAL/TABULAR RESULT AND
ANALYSIS AND INTERPRETATION 20
X. CONCLUSION 39
XI. RECOMMENDATION 40
XII. APPENDICES
I. ACKNOWLEDEGEMENT
We would like to express our deepest gratitude and thanks to our professor Mr. Roman S. Asiño for his patience and guidance, corrections and advice regarding to this study and giving us the opportunity on making this a tangible reality.
Grateful acknowledgement is due to Ms. Shiela C. Guico, Dean of College of Business Administration for her approval of this feasibility study.
We want to acknowledge all our respondents who spent time and effort in for answering our questionnaires and to all the employees of Muntinlupa Municipal Hall, BPLO and other people who provide some assistance and information that we need in the study.
To our beloved parents for their inspirational guidance, financial support, prayers, and encouragement which motivated us to push through in accomplishment of everything we do.
We would also like to thank everyone who helped us even in a small way particularly our friends and classmates contributing to the success of this project
Above all, to the Lord God who enlightened and guided us during the conduct of the study for without Him, this piece of work would not have been made possible.
II. EXECUTIVE SUMMARY
Over the decades, the massification of higher education has been matched by an increasingly demanding global labor-force and work-environment. Thus, the requirement for graduates to possess high quality, transferable
I. ACKNOWLEDEGEMENT 2
II. EXECUTIVE SUMMARY 3
III. INTRODUCTION 4
IV. OBJECTIVES 5
V. METHODOLOGY 6
VI. SCOPE OF THE STUDY 7
VII. DEFINITION OF TERMS 8
VIII. RESULTS: THE QUESTIONS ANSWERED 12
Phase 1: Research Phase 12
Phase 2: Practicability over other business courses 16
Phase 3: Career Sustainability 17
Phase 4: Over All Feasibility 20
IX. GRAPHICAL/TABULAR RESULT AND
ANALYSIS AND INTERPRETATION 20
X. CONCLUSION 39
XI. RECOMMENDATION 40
XII. APPENDICES
I. ACKNOWLEDEGEMENT
We would like to express our deepest gratitude and thanks to our professor Mr. Roman S. Asiño for his patience and guidance, corrections and advice regarding to this study and giving us the opportunity on making this a tangible reality.
Grateful acknowledgement is due to Ms. Shiela C. Guico, Dean of College of Business Administration for her approval of this feasibility study.
We want to acknowledge all our respondents who spent time and effort in for answering our questionnaires and to all the employees of Muntinlupa Municipal Hall, BPLO and other people who provide some assistance and information that we need in the study.
To our beloved parents for their inspirational guidance, financial support, prayers, and encouragement which motivated us to push through in accomplishment of everything we do.
We would also like to thank everyone who helped us even in a small way particularly our friends and classmates contributing to the success of this project
Above all, to the Lord God who enlightened and guided us during the conduct of the study for without Him, this piece of work would not have been made possible.
II. EXECUTIVE SUMMARY
Over the decades, the massification of higher education has been matched by an increasingly demanding global labor-force and work-environment. Thus, the requirement for graduates to possess high quality, transferable