The Success Factors of Standard Chartered Hong Kong Marathon

Powerful Essays
The Success Factors of Standard Chartered Hong Kong Marathon

Presented to

The Department of Business Administration

2011-12

EXECUTIVE SUMMARY

This repost is studying the success factors of Standard Chartered Hong Kong Marathon.

It will be collect the information and data from questionnaire survey and focus groups. Also, it will be through Value Important Performance Grid tool and SWOT analysis that more understand the performance and state of this marathon, then make some recommendation.

ACKNOWLEDGEMENT

This thesis would not have been possible unless someone who give the information support. It is an honor for our group to interview Mrs. Vivian So, the Executive director of HKAAA, and Mr. Wong Ka Man, an committee of HKAAA. Our group also would like to thank some participants who attend our questionnaire survey and focus group. Their view and information gave us a lot of help for this report.

I would like to show my gratitude to my supervisor, Leonard Kwan and course leader, Johnny Chiu, whose encouragement, guidance and support from the initial to the final level enabled me to develop an understanding of the subject.

Lastly, we offer our regards and blessings to all of those who supported us in any respect during the completion of the project.

TABLE OF CONTENTS
ACKNOWLEDGMENT
EXECUTIVE SUMMARY
TABLE OF CONTENTS
LIST OF ILLUSTRATIONS
LIST OF TABLES
LIST OF APPENDICES
CHAPTER
1. INTRODUCTION 2.1 Background of Event

2. PROBLEM STATEMENT 3.2 Statement of the Problem 3.3 The Assumption 3.4 Methodology 3.5 Limitation

3. FACTORS AFFECTING A EVENT 4.6 Public Acceptance 4.7.1 Social Environment – Cultural 4.7.2 Lifestyle

4.7 Support from Stakeholders 4.8.3 Commercial Sponsorships 4.8.4 Participants 4.8.5 Organizations 4.8.6 Non-profit organizations 4.8.7 Celebrities 4.8.8 General

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