Pob Sba

Topics: Soup, Restaurant, Chef, Lunch, Customer service, Customer / Pages: 5 (1118 words) / Published: Sep 21st, 2011
Principles of business s.b.a.-
Marketing
Francis’ Breakfast and Lounge

Name-
School:
School Code: Candidate # Subject: P.O.B
Objectives
We strive to survive the challenges of opening a new restaurant for the first year and a half especially in the tough economic times.
We aim to become the leading restaurant in the local market after first 5 years of operations.
Keeping food cost under 35% revenue.

Keeping employee labor cost between 24-29% of revenue.

Averaging sales between $325,000-375,000 per year.

Achieve 12% - 15% return on investment for the first two years and 15% - 20% for the next three years.

We also intend to curve the disturbing obesity and diabetes rate in St. Lucia especially in the capital.

Mission Statement
We are a great place to come enjoy a meal combining an intriguing atmosphere with excellent, our aim is not only to serve great tasting food but to ensure each of our valued customers receives prompt, professional and courteous service because customer satisfaction is paramount. We want to be the restaurant choice for all families and singles, young and old, male or female. Maintain a clean, comfortable and top of the line premises for our customers and staff alike. Delivering excellent treatment to our customers and staff, providing them with the respect and dignity the surely deserve, as Employee welfare will be equally important to our success.
We will combine menu variety, atmosphere, ambiance and a friendly staff to create a relaxing atmosphere in order to reach our goal of over all value in the dining & entertainment experience. We want to achieve fair profits, and a rewarding place to work for the employees.

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