Consumer Purchase Decision

Topics: Marketing, Customer service, Want Pages: 3 (813 words) Published: April 21, 2014
Consumer Purchase Decision
There are many reasons that a consumer chooses a certain product. It may be that it is environmentally friendly, a great design or it might be as simple as the price of the product. As a business organization we must be able to conduct our research and decipher what is most important to our target market. The consumer buying decision process is a systematic way of looking at how a consumer makes the decision to purchase a product (any product) in a product category. In our restaurant we will determine what products they want and develop a successful strategy on how to market our products and services.

As a customer in our restaurant we will have many choices available to them at a low cost. There are five steps in the consumer purchase decision that I’ll explain. Step one is need recognition which simply means that we identify what the potential customers need in our market. What kind of foods do they like and what kind of experience do they want when they go to a restaurant? Step two is searching for the product that the customer wants. We will have many avenues, such as print ads and our website, in which to market our product and inform the public of our food and services. The third step is product evaluation where the consumer gathers information on our products and services. We will have the best menu and service in our market to gain a larger market share in our area. The fourth step is product choice and purchase so it is vital that we successfully advertise and market our restaurant. We will have the best menu, greatest service and the most updated restaurant within a hundred mile radius. The fifth step is the post purchase and evaluation step where the consumer will decide whether our food and

service is worth a return visit. We will make a great impression on our customers through our delicious menu and excellent dining...
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