In this paper I will attempt to explain the strengths and weaknesses of a restaurant. I also will attempt to show one way how they can utilize their strengths and minimize their weaknesses To be competitive. I will further explain how their ability to have Stylish Restaurants with Ever Changing Decor, their online and call in orders, Online and Phone reservations, Premium Cocktails, Ruby Tue Go, Full Service Catering, and Extensive Menu Variety give them a competitive edge in their market. With their online and call ahead service called Ruby Tue GO it gives you the ability to order your food before you lunch hour and stop by to pick it up saving yourself a considerable amount of valuable time. With being able to call ahead or go online to make reservations you are able to save considerable time waiting for a table. The Full Service Catering allows customers to have a meal delivered, served, and then cleaned up for just about any event. All of those options have access to the full variety menu that makes there restaurant able to server a wide variety of tastes. Ruby Tuesday's drink menu includes their Zero Proof cocktails including seasonal teas and lemonade that are handcrafted and made to order. They also have a wide variety of Premium Cocktails along with both bottle and on tap beers of different brand and varying tastes. Their stylish restaurants with every changing decor gives people the opportunity for a very nice and relaxed sit down meal with everyone from business partners and co-works, too date night, and guys night out.
Keywords: Ruby Tuesdays Strengths, Weaknesses I believe that some of the strengths of the Ruby Tuesday restaurant are Order Pickup from both phone and online called Ruby Tue GO, Online and over the phone reservations, Full Service Catering, Seating for Lunch and Dinner meetings, A wide variety menu with a healthy eating portion, and Stylish Interior spaces for your dining experience. The fact that they are a sit down
References: Ruby Tuesday. (2013). Retrieved from http://www.rubytuesday.com