Panera Bread Company
Strategic Business Plan
STRATEGIC HOSPITALITY MANAGEMENT
CHN - International Hospitality & Office Management
Leeuwarden
The Netherlands
Submitted in partial fulfillment of the requirements of the degree of Bachelor of Science
(Hotel Administration)
January, 2010
Table of Content
1. Executive summary 4 2. Introduction 5 3. Description of the Panera Bread company 6 4. Strategies being pursued by the company 10 5. Future trends which will have impact on the company 15 6. Future possibilities 17 7. “The way forward” 20
Plagiarism
With this form we declare that, this assignment has been done with our ability and our own knowledge and no act of plagiarism has been committed.
Name: Signature: Date:
Executive Summary
In front of you lies the new Strategic business plan for the Panera Bread company. This report includes the most important analysis needed for developing new or adapting strategies.
The external analysis used mainly focuses on the economical and social issues, and gives a overview of the relevant market and it’s competition.
Internally we find some key information concerning the company. At the moment the Panera bread company offers a lot of good products, has a strong position on the niche market and has a lot of loyal costumers. When looking at the TOWS matrix, three favorable strategies emerge. The first option is to focus on a loyalty program. This would increase guest and staff satisfaction and therefore increase popularity on the market. The second option is to stay ahead of competition by developing new and adapting old products. With this option the future expectations of costumers will be met. The third and last option is to expand the company by entering the Asian market. This is expected to increase brand awareness and a creation of a strong competitive position.
Introduction
A new
STRATEGIC HOSPITALITY MANAGEMENT
CHN - International Hospitality & Office Management
Leeuwarden
The Netherlands
Submitted in partial fulfillment of the requirements of the degree of Bachelor of Science
(Hotel Administration)
January, 2010
Table of Content
1. Executive summary 4 2. Introduction 5 3. Description of the Panera Bread company 6 4. Strategies being pursued by the company 10 5. Future trends which will have impact on the company 15 6. Future possibilities 17 7. “The way forward” 20
Plagiarism
With this form we declare that, this assignment has been done with our ability and our own knowledge and no act of plagiarism has been committed.
Name: Signature: Date:
Executive Summary
In front of you lies the new Strategic business plan for the Panera Bread company. This report includes the most important analysis needed for developing new or adapting strategies.
The external analysis used mainly focuses on the economical and social issues, and gives a overview of the relevant market and it’s competition.
Internally we find some key information concerning the company. At the moment the Panera bread company offers a lot of good products, has a strong position on the niche market and has a lot of loyal costumers. When looking at the TOWS matrix, three favorable strategies emerge. The first option is to focus on a loyalty program. This would increase guest and staff satisfaction and therefore increase popularity on the market. The second option is to stay ahead of competition by developing new and adapting old products. With this option the future expectations of costumers will be met. The third and last option is to expand the company by entering the Asian market. This is expected to increase brand awareness and a creation of a strong competitive position.
Introduction
A new