Swot of Panera

Topics: Fast casual restaurant, Competition, Strategic management Pages: 3 (847 words) Published: December 6, 2008
Panera Bread is ready for the currentchange in American eating habits. The company is a leader in the quick-casual restaurant business with more than 1,027 bakery-cafes in 36 states. Its locations, which operate under the Panera and Saint Louis Bread Company banners, offer made-to-order sandwiches built using a variety of artisan breads, including Asiago cheese bread, focaccia, and its classic sourdough bread. Its menu also features soups, salads, and gourmet coffees. In addition, Panera sells its bread, bagels, and pastries to go. Almost 400 of its locations are company-operated, while the rest are run by franchisees. Panera Bread's is trying to provide premium specialty bakery and café experience to urban workers and suburban dwellers. They want to make the experience of dining at Panera so attractive that customers would be willing to pass by the outlets of other fast-casual restaurants competitors to dine at a near-by Panera Bread. They have strong competition through-out the whole fast-food/restaurant business. Two main competitors that they have are Starbucks and Einstein Bagels. They are a proven company that is always looking for ways to move forward, and advance their business. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies? Panera's Resource Strengths and Competitive Assets: Award winning sourdough bread High quality food Strong Financial Condition Powerful Strategy Panera's Resource Weaknesses and Competitive Liabilities: Low brand awareness in new markets Limited product line Prices Panera's Market Opportunities: Increasing health conscientious among consumers Few direct competitors Ample room to expand into new markets Expanding the product line External Threats to Panera's Future Well-Being and Profitability: Due to high profit margins,...

Bibliography: Panera Bread: Rising To The Challenge. David Kretzmann http://seekingalpha.com/article/24944-panera-bread-rising-to-the-challenge
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