Individual Learning Activity 1

Topics: Marketing, Customer relationship management, Want Pages: 4 (760 words) Published: April 23, 2015

Assignment Cover Sheet

School of Business

Student name/s:

Luke Andrew Doran

Student number/s:


Unit name and number:

200083 Marketing Principles

Tutorial group:

Tutorial day and time:



James Yoo

Title of assignment:

ILA – 1 Luke Doran 17960117


515 words

Date due:


Date submitted:


Campus enrolment:


I/we hold a copy of this assignment if the original is lost or damaged. I/we hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment. I/we hereby certify that no part of this assignment or product has been submitted by me/us in another (previous or current) assessment, except where appropriately referenced, and with prior permission from the Lecturer/Tutor/ Unit Co-ordinator for this unit. No part of the assignment/product has been written/produced for me/us by any other person except where collaboration has been authorised by the Lecturer/Tutor/Unit Co-ordinator concerned. I/we am/are aware that this work will be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking).

Signature/s: Luke Andrew Doran

Note: An examiner or lecturer/tutor has the right to not mark this assignment if the above declaration has not been signed.

Individual Learning Activity 1 (ILA1)

Part A

In the marketing world, it is well known that the basic marketing principles of wants, needs and demands are important components to understand as it provides information to marketers to create products/ experiences to satisfy the customers needs, wants and demands. Human needs are understood as a basic concept of marketing, which is defined as...
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