Panera SWOT

Good Essays
Charlie Weed
SWOT Analysis
A SWOT Analysis is a “situational in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined” to provide an adequate strategy (http://www.businessdictionary.com/definition/SWOT-analysis.html). Panera Bread Company has become one of the leading companies in the quick casual restaurant market.
Strengths
The Strengths that Panera Bread Company has are the following: a strong presence in its niche segment, a strong relationship with their franchisees, they focus on having a specialty bread and robust financial performance.
In 2008, the company operated in 1,252 bakery-cafes in 38 American States and Canada. Panera Bread Company’s success relies on the strategy of quick service and high quality food. According to Wall Street Journal, Panera scored the highest with customer loyalty in their market niche. In 2007, Sandleman & Associates Quick-Track “Awards of Excellence,” put Panera Bread Company as one of the top chain restaurants for the sixth consecutive year. They have a very strong brand image, which also contributes to their success.
Panera Bread Company has a strong relationship with their franchisees. It expects to operate 256 additional franchisees or area developers from their 725 franchise-operated bakery-cafes. Panera primarily operates through franchise agreements throughout the United States and this positive relationship that headquarters has with these companies has led to their success. This aids the growth of the company.
The company has a high focus on being a specialty bread store. Panera Bread Company produces Artisan breads. Artisan bread utilizes natural ingredients with skilled attention, which differentiates the company from commercial competition. This helps the company become secure in its segment of the market.
Panera Bread Company has had robust financial performance. Its revenues increased by 21.8% from 2007 to 2008. The companies

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