Nike Company

Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory, and adopted the well-known logo, called the “Swoosh”, first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes, for a wide range of sports including track & field, tennis, baseball, Association football, lacrosse, basketball etc. Nike sells an assortment of products, including shoes and apparel for sports activities for men, women and children. Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Vietnam, Philippines, and Malaysia.
The company’s goal is to deliver value to five constituencies: shareholders, consumers, business partners, employees and the community.
NIKE focuses in four key areas:
• Deepening company’s relationship with consumers;
• Delivering superior, innovative product to the marketplace;
• Making supply chain a competitive advantage, through operational discipline and excellence;
• Accelerating growth through focused execution.
NIKE believes that they can create value for their shareholders in striving for the following key long-term financial goals:
• High single digit revenue growth;
• Mid-teens earnings per share growth;
• Increased return on invested capital and accelerated cash flows; and
• Delivery of consistent results through management of our diversified portfolio of businesses
Nike Company’s strategic goals are to deliver compelling product, maintain the integrity of their brands while building even stronger relationships with consumers, strengthen and affect their operational capability, and create compelling retail experiences – both in their owned retail and