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FINAL COPY WEEK 3 ASSIGNMENT MARKET SEGMENTATION ANALYSIS SHILPI SUMAN BRIAN FELLS

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FINAL COPY WEEK 3 ASSIGNMENT MARKET SEGMENTATION ANALYSIS SHILPI SUMAN BRIAN FELLS
Creating the Value, Nike Market Analyst

Abstract This paper explores Nike and their ability to overcome the consumer market. We will take a look at their strategic planning as far as concept, market segment and value proposition. Throughout this paper we will explain how Nike is one of the most sustained companies in our markets. The reason behind their success, their new inventions and solutions that seem to benefits athletes all around the world.


References: Faulkner, M. DR. (Speaker) (2015, March 17). Introduction to Marketing. Marketing week 1 lecture. Lecture conducted from, Paramus. Pride, W., & Hughes, R. (2008). Business (9th ed.). Boston: Houghton Mifflin. What is a Market - Definition and Different types of Markets. (n.d.). Retrieved March 22, 2015, from http://www.managementstudyguide.com/what-is-market.htm BRING INSPIRATION ANDINNOVATION TO EVERYATHLETE* IN THE WORLD. (n.d.). Retrieved March 22, 2015, from http://about.nike.com/ NIKE, Inc. Reports Fiscal 2014 Fourth Quarter and Full Year Results. (n.d.). Retrieved March 22, 2015, from http://news.nike.com/news/nike-inc-reports-fiscal-2014-fourth-quarter-and-full-year-results-fiscal-2014-fourth-quarter-and-full-year-results Traditionally innovative: A must-know investor 's guide to NIKE. (n.d.). Retrieved March 22, 2015, from http://marketrealist.com/2014/12/nikes-target-market-today-and-tomorrow/ The NIKE Values Proposition - globotext. (2013, January 31). Retrieved March 22, 2015, from http://globotext.com/the-nike-values-proposition/ Value Proposition Definition | Investopedia. (2006, September 18). Retrieved March 22, 2015, from http://www.investopedia.com/terms/v/valueproposition.asp NIKE Brand Analysis. (n.d.). Retrieved March 22, 2015, from http://nikebrandanalysis.blogspot.com/2013/05/value-proposition.html
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