New Venture Creation
NEW VENTURE CREATION
Walking Peru
MACSPORRAN & MACPHIE
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TABLE OF CONTENT
Page Executive Summary Overview 1.0 Industry 2.0 Market Analysis 3.0 Competitive Advantages 3.1 Proprietary Advantage 3.2 Strategic Differentiation 4.0 Marketing Plan 4.1 Products 4.2 Price 4.3 Promotion 4.4 Place 5.0 Key Persons 6.0 Organisational Plan 7.0 Operation 8.0 Financials 9.0 Harvest Issue 9.0 Conclusion 10.0 References 11.0 Group Key Learning Points 1 2 3 3 4 4 5 5 5 6 6 7 7 9 11 12 15 16 17 18
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Executive Summary
One of the cornerstones of starting a business is a good business plan that will attract prospective investors to venture into the business. The business plan should cover all aspects of the proposed business from market analysis, products, marketing plan, operations, organization and, most importantly, financial forecast. The purpose of this review is to analyse the Business Plan of Walking Peru in its effort to tap into Peru‟s flourishing tourism industry where opportunities can be created through environmentally friendly activities. The creative idea from Walking Peru will open a great opportunity for tourists to see Peru from a different viewpoint, enjoying nature while breaking away from traditional moulds. The review will comment on whether the Business Plan for Walking Peru is feasible and whether the Plan contains all the information needed to lure investors into venturing into the business. Suggestions have been made where there are weaknesses to the Plan.
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Overview
Peru has been attracting thousands of tourists every year to its excellent geographical, archaeological, art and cultural heritage. Its outstanding infrastructure, world class airports and entertainment venues attract throngs of adventure seekers and tourists who flock to Peru to have a taste of its unique tourism attractions, which ranges from nature to culture. To take advantage of the growing tourism industry, Walking Peru was started in August 1997 using a
Walking Peru
MACSPORRAN & MACPHIE
1
2
TABLE OF CONTENT
Page Executive Summary Overview 1.0 Industry 2.0 Market Analysis 3.0 Competitive Advantages 3.1 Proprietary Advantage 3.2 Strategic Differentiation 4.0 Marketing Plan 4.1 Products 4.2 Price 4.3 Promotion 4.4 Place 5.0 Key Persons 6.0 Organisational Plan 7.0 Operation 8.0 Financials 9.0 Harvest Issue 9.0 Conclusion 10.0 References 11.0 Group Key Learning Points 1 2 3 3 4 4 5 5 5 6 6 7 7 9 11 12 15 16 17 18
i
Executive Summary
One of the cornerstones of starting a business is a good business plan that will attract prospective investors to venture into the business. The business plan should cover all aspects of the proposed business from market analysis, products, marketing plan, operations, organization and, most importantly, financial forecast. The purpose of this review is to analyse the Business Plan of Walking Peru in its effort to tap into Peru‟s flourishing tourism industry where opportunities can be created through environmentally friendly activities. The creative idea from Walking Peru will open a great opportunity for tourists to see Peru from a different viewpoint, enjoying nature while breaking away from traditional moulds. The review will comment on whether the Business Plan for Walking Peru is feasible and whether the Plan contains all the information needed to lure investors into venturing into the business. Suggestions have been made where there are weaknesses to the Plan.
1
Overview
Peru has been attracting thousands of tourists every year to its excellent geographical, archaeological, art and cultural heritage. Its outstanding infrastructure, world class airports and entertainment venues attract throngs of adventure seekers and tourists who flock to Peru to have a taste of its unique tourism attractions, which ranges from nature to culture. To take advantage of the growing tourism industry, Walking Peru was started in August 1997 using a
References: Sahlman, W.A. (1997) “How to Write a Great Business Plan”, Harvard Business Review, July – August 1997 Gerber, M.E. (2005) “E-Myth Mastery”, HarperCollins Publishers Inc. Scottish Enterprise Foundation & Employment Department Group Training Agency “Good Ideas Don’t Come Out of the Blues – You Have to Work at Them” 17