Assignment: New Venture Development

Powerful Essays
Topics: Beer, Marketing
NEW VENTURE DEVELOPMENT
INDIVIDUAL ASSIGNMENT
Content:

I. ANALYSIS OF FAILURE OF BEER LASER
1.1 History and development
1.2 Cause of failure

II. ANALYSIS OF FAILURE OF MAI LINH:
II.1 Introduction of company
II.2 Reasons
2.3 How to solve the current Administrator of Mai Linh Group
2.4 Review

III. ANALYSIS OF FAILURE OF BEELINE
III.1 Introduce Beeline brand
III.2 The process of entry into the market of Beeline Vietnam
III.3 Factors affecting the failure of Beeline in Vietnam
III.4 Lesson learned

I. ANALYSIS OF FAILURE OF BEER LASER
I.1 History and development
Trading Service Co. Tan Hiep Phat was established in 1994, formerly known as the brewery and beverage Ben Thanh, production function, the business produced wine, beer and soft drinks. The head office is located in ThuanAn District, Binh Duong Province, scale factory 110.000m2 with the broader line equipment technology research and manufacture the most modern Southeast Asia.
Trading Service Co. Tan Hiep Phat is a member of the Association of beverage alcohol and Vietnam. The development of the company's "Today more than yesterday but have not by tomorrow" with the motto "meet the highest demands of existing and potential customers." Navigating is considered as the guideline for all activities of the group and also the motivation to give rise to ambition Trading Service Co. Tan Hiep Phat become corporations provide drinks caliber Asia.
In early 2007, the Company Ltd. THP-DV officially Intellectual Property Office certificate of recognition and protection of 78 822 for the brand name company for all kinds of goods and services the name of the company in Vietnam (decision No. 1105 / QD-IP dated 24.01.2007).
Trading Service Co. Tan Hiep Phat in recent years there have been many efforts to try in the construction, renovation, upgrading production facilities, procurement of modern equipment for production and improving high product quality, many organizations, state management agencies awarded

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