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Introduction to Tourism Destination Planning & Development

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Introduction to Tourism Destination Planning & Development
Introduction to Tourism Destination Planning & Development Tourism provides a major economic development opportunity for many countries and a means of improving the livelihoods of its residents. Both the public and private sectors involved in tourism depend on planning to achieve sustainable tourism development that respects the local community, creates appropriate employment, maintains the natural environment, and delivers a quality visitor experience. Tourism destinations that pursue development without proper planning would face several negative impacts upon the community and host region, such as the erosion of the region’s cultural identity as well as the destruction of landscapes.
Malaysia is situated in Southeast Asia and consists of 13 states and 3 federal territories, separated by the South China Sea. 11 of Malaysia’s states are located in Peninsular Malaysia and 2 in east Malaysia, situated on the island of Borneo. The capital city of Malaysia is Kuala Lumpur, while Putrajaya is the seat of the federal government and Iskandar is known as the administrative center. Tourism is Malaysia’s second largest foreign exchange earner, with a total number of 1,817,061 tourist arrivals in January 2012 alone and 9,438,592 in the following five months[], nearly a hundred thousand more than in the first five months of 2011. Malaysia’s Minister of Tourism, Dato’ Seri Dr. Ng Yen Yen has stated that total receipts from tourism in this period was RM 21.8 billion[] and according to the National Key Economic Area annual report in 2011, the tourism industry is projected to provide and incremental contribution of RM 66.7 billion to the country’s National Gross Income. All these show the very rapid growth of Malaysia’s tourism sector. Moreover, the tourism industry in Malaysia has also been noted to have provided a number of 1.2 million jobs in the country, helping boost the economic and socio-economic development of Malaysia; whether directly or indirectly, tourism has

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