Students: Hang He/Tony (345595)
Subject: Business Plan
Guidance: Mr. Marc Lankamp and Mr. GiethoornSchool: Saxion University of Applied Sciences Date: 08/10/2014
TOC \o "1-3" \h \u Introduction PAGEREF _Toc27233 11. Objective of the assignment PAGEREF _Toc31744 11.1 Problem description PAGEREF _Toc16396 11.2 Objective PAGEREF _Toc6556 12. Central question PAGEREF _Toc10882 23. Sub-questions PAGEREF _Toc13060 24. Research design and methods PAGEREF _Toc27667 44.1 Research design PAGEREF _Toc31890 44.2 Research methods PAGEREF _Toc15806 55. Project organization PAGEREF _Toc28980 75.1 Time Planning PAGEREF _Toc17682 75.2 Constraints PAGEREF _Toc17706 86. Preliminary table of contents of the report PAGEREF _Toc15993 9References PAGEREF _Toc24507 10 IntroductionThe objective of this proposal is to guide the business plan, which shows the main processes of plan. In this plan, we are trying to set up a company and create a new product for people who travel a lot in the Netherlands. The new product which bring more convenience for people because it can storage electricity by solar power or other power source and provide electricity to electrical device when people cannot find power source during traveling. The target group of this new product is anyone who like camping or prefer to go outside, but hard to find electricity when their devices are out of power. This is the reason why we create the new product, Portable Battery Charger. Objective of the assignment1.1 Problem descriptionThe main problem we want to solve in our proposal is to decide our new product and company by asking questions on our new product, target group and company. Because we want to make sure that our product will have market in the Netherlands. It will help us to formulate the next steps and provide a direction for the future research of how to start our new product business in the Netherlands. 1.2 ObjectiveThe objective of this project is to produce a business plan for Mr Lankamp and Mr. Giethoorn at Saxion on 1st January 2015. This plan is trying to establish a company on 1st June 2015 and produce Portable Battery Charger to issue in the Netherlands, and to achieve break-even-point on 1st June 2016. Central questionHow to produce Portable Battery Charger for a new company to issue in the Netherlands, and to achieve break-even-point on 1st June 2016? Sub-questionsSub-question # Sub-sub-question Way of collection Outcome A
Company What is the description of company? A1 What is the mission? Internal source research (explorative) Finding what the description about what our company want to do in the future A2 What is the vision? A3 What is long-term goals and short-term goals? B Product What is description of our product?
B1 What is the attribute of product? Internal source research ( explorative) Determining the design, style, quality and features. B2 How will our products be different from competitors? Desk research: finding who are our competitors and then make a comparison (descriptive) Finding the difference between our product and competitors’ and how to position our product B3 What are distinctive advantages? B4 To what extent competitor can imitate our advantages? Knowing if our product can last long or not C
What is the macro environment analysis?
C1 What the advantages and disadvantages to our product, in terms of natural environment in Holland? Desk research: search information on internet. Interview: interview local people about culture
(descriptive) Knowing that whether our product is welcomed or not in respect of natural environment( weather), technologies and culture C2 What the technologies do we need in production? C3 What is the culture of camping in Holland? D...
References: loor, K. (2011). Marketing communication strategy: Advertising, online marketing communication, public relations, sponsorship, sales promotion, direct-marketing communication, in-store communication, personal selling, exhibitions, integrated communication. Groningen [u.a.: Noordhoff.
Grit, R. (2011). Making a business plan. Groningen [etc.: Noordhoff.
Saunders, M., Lewis, P., & Thornhill, A. (2003). Research methods for business students. Harlow, England: Prentice Hall.
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