Loreal Integration Marketing Communication Analysis

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L’OREAL PARIS WHITE PERFECT LASER ANTI SPOT PROGRAM
The advertisement is placed by L’Oreal on channel NTV7 at night session, during 8pm to 10pm. The advertisement shows the two newly introduced skin care products under the L’Oreal Paris White Perfect anti-spot program, which is White Perfect Laser Anti-Spot Brightening Essence and White Perfect Laser Day cream with SPF 19PA+++.
The objective for L’Oreal to launch the advertisement is to create awareness for the newly introduce skin care product. Besides that, the creative magnifier is emphasizing on the source of the ad in order to create an emotional tied and favourable predisposition among its target audience toward the new skin care products, and eventually create purchase intentions.
The followings will discuss about the products feature, appeal and selling prepositions, audience and target segment, and the inferences drawn from the advertisement launched.

1.0 PRODUCT FEATURES
According to the advertisement, L’Oreal Paris White Perfect Laser Anti-Spot Brightening Essence and White Perfect Laser Day cream with SPF 19PA+++ are the first whitening skin care products created to achieve laser-like efficacy.
The brightening essence is a lightweight essence which contains highly concentrated pure ellagic acid from natural plants, an active whitening ingredient which is highly effective in preventing dark spot as well as lightens pigmentation, darks sport, scars and other stubborn problem in deep layer of skin.
On the other hands, the day cream consists of SPF 19PA+++ which can protect the skin from harmful ultraviolet rays. Besides that, the day cream contains Pro-Vanish active whitening technology, as well as Vitamin B, Procystein, and BHA, which helps skin tone become more even and bright.
The two product work in synergy to help user achieve perfect fairness at home by reduce and lighten up the dark spot and scars while lighten up their skin tone. The whitening result that gained from using the two

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