“Emotional Appeals”

Topics: Advertising, Marketing, Graphic design Pages: 2 (757 words) Published: July 18, 2011
Do advertisements manipulate the public? Advertisers use certain “Emotional Appeals” on advertisements; to captivate and provoke a sudden impulse on the consumer to buy the product. The sole purpose of this essay is to prove that advertisements do manipulate people. This is an advertisement of a piece of garment, but not just any garment it is a reviling swim suit from Michael Michael Kors. In the advertisement there is a slim, long legged woman wearing the swim suit; the setting is in an elevator it seems that the woman is stepping out of the elevator that is full of business men. As she is leaving the elevator she is grabbing the men’s attention. Here the advertiser is using one of the many appeals in this case the one being used is the “Need for Attention”. This advertisement is stating buy the swim suit to look as slim and long legged as the model in the ad; it also magnifies that by using this swim suit it will be easy to grab any man’s attention. However, not every customer that purchases this garment is going to look as close to the model in the ad. We live in a diverse society where every woman has a different shape and size. This advertisement is targeting to the customers who long for men’s attention. The second advertisement is a Biore cleanser product for the face. This product claims it removes 99% of dirt that cause blemishes. The ad has a close up of a pretty girls face. Half of her face is clean and smooth as for her other half it is cover with dirt and oils. The half of her face that is full of dirt has bold letterings that state “When you clean your face, be sure to get it really clean.” Aesthetic is the emotional appeal being used in this ad. Women all over the world want to always look their best; that is why many women purchase products that claim cleaner, smoother, and younger looking skin. Ads that sell aesthetic products make it seem that the product is not a want, but a need and necessity. The third advertisement is a...
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