Ad Analysis Jennifer Aniston

This month, Women’s Health magazine presented an ad for the popular Aveeno lotion and body wash. Aveeno’s primary goal is to persuade its audience that Aveeno is the healthy choice and will cause you to have more beautiful skin. To sway the reader to buy the product, the ad pictures Jennifer Aniston, who seems to have tremendously smooth and stunningly polished skin. Jenifer Aniston is flawlessly sitting on a white couch, with a beige background. At the top of ad, there is an Aveeno logo and right below it says “Naturally Beautiful Results”. At the bottom of the ad, a bottle of Aveeno body wash and lotion is pictured right beside the words “Healthy skin equals beautiful skin”. Women’s Health magazine is designed to provide health and beauty
At the bottom of the ad it states “Healthy skin equals beautiful skin”, and at the top of the ad it says “Naturally Beautiful Results”. The use of those phrases preys on the targeted audience desire for healthy and beautiful skin. Most middle-aged women are concerned with their appearance, and fear that age is causing their skin to become brittle and unpleasant. The Aveeno ad seems to be the solution to reverse the aging of women’s skin, which appeals to self-interest. The use of Jenifer Aniston backs up the claim that the product will cause beautiful skin because she is pictured with amazing looking skin. By using phrases such as “Healthy skin equals beautiful skin” and providing an astonishing picture of Jennifer Aniston’s beautiful skin, the ad successfully appeals to the beauty needs of the targeted
The ad attempts to define the product by using alluring slogans such as “Oat formula delivers healthy-looking skin in just one day”. The use of that phrasing appeals to the audience’s self-interest, because it claims that the targeted audience will receive astounding results in a timely manner. The fact that the ad claims that the readers will receive quick results, may cause the readers to deeply consider purchasing the product. The ad also claims that the product is natural, which is also an attempt to define the product. Skillfully placing the words “Active Naturals” on the top of the ad, appeals to self-interest because it persuades the readers to believe that Aveeno is bound to deliver amazing results because it is “Natural”. The use of definition in attempt to define the product as fast working and natural is successful because it appeals significantly to