Lexus Ad Analysis Essay
Lexus Ad Analysis The advertisement that I chose is for the new Lexus LS F sports car. The ad shows a car in the middle of the picture with an attractive man and woman standing on each side of the car. A dark and dimmed glass room with shadowy figures in the background gives the impression of a club or theater at night. The words “memorable performance” is largely displayed at the bottom of the advertisement. This advertisement mainly attracts men because it portrays a man driving around with an attractive woman. By using an intriguing picture, a dark background, and bold words, this ad illustrates a message that if men drive this Lexus, they are more likely to live a glamorous life. By using an intriguing picture, the ad draws the attention
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Bold and large words of “memorable performance” help the consumer to understand the picture better. The bolded words at the bottom of the page are used to draw the consumer’s eyes to the most important words. The words are there to help the consumer understand what the ad is trying to say. The slogan in the ad portrays that the world is a stage and the couple with the car are the stars of the show. The ad illustrates the couple to be stars because most consumers idolize celebrities. The words “memorable performance” relates the idea of the consumer being stars and the cars overall performance. By relating these two ideas, it shows that the consumer and the car will be connected. This text applies to the strong physical performance of the car. Not only the large words captivate the consumer’s attention but also the facts about the car indicates this car’s performance is extraordinary. By using this marketing tool of connected two ideas, it illustrates that consumers will associate the attributes of the car to them as well. The advertisement uses an intriguing picture, a dark background, and bolded words to draw the consumer to purchase the car. The use of these strategies conveyed the message that if people buy this car they will be stars of their world. The Lexus Company displayed their new car well and the ad is compelling enough to make consumers purchase this
Bold and large words of “memorable performance” help the consumer to understand the picture better. The bolded words at the bottom of the page are used to draw the consumer’s eyes to the most important words. The words are there to help the consumer understand what the ad is trying to say. The slogan in the ad portrays that the world is a stage and the couple with the car are the stars of the show. The ad illustrates the couple to be stars because most consumers idolize celebrities. The words “memorable performance” relates the idea of the consumer being stars and the cars overall performance. By relating these two ideas, it shows that the consumer and the car will be connected. This text applies to the strong physical performance of the car. Not only the large words captivate the consumer’s attention but also the facts about the car indicates this car’s performance is extraordinary. By using this marketing tool of connected two ideas, it illustrates that consumers will associate the attributes of the car to them as well. The advertisement uses an intriguing picture, a dark background, and bolded words to draw the consumer to purchase the car. The use of these strategies conveyed the message that if people buy this car they will be stars of their world. The Lexus Company displayed their new car well and the ad is compelling enough to make consumers purchase this