Btw 250

Topics: The Reader, San Bernardino County, California, Point Pages: 2 (479 words) Published: April 27, 2013
We chose an advertisement that tries to convince corporations to relocate to Rancho Cucamonga, a city located 40 miles east of Los Angeles. The ad tries to inform businesses of Rancho Cucamonga’s well-educated workforce, nearby location to major airports, and first-class accommodations. The ad is appealing, but it can be improved to be more effective. The advertisement has a very good focal point. When first viewing the advertisement, you are immediately drawn to the photo of the man standing on top of the skyscraper. This photo supports the key message of the ad: that your business can stand out in Rancho Cucamonga. The ad is mostly readable. The color scheme of the ad provides good contrast between the text and the background. For example, the lavender text of the message of the ad can be easily seen on the blue background of the photo. The ad also exhibits good symmetry. The top of the ad focuses on grabbing the reader’s attention, while the bottom of the ad tries to persuade the reader using detailed proof. This use of symmetry also makes the ad look well organized. The preferred audience, corporations looking to relocate, may be more drawn to the ad due to its organization. The Rancho Cucamonga emblem at the bottom of the ad also grabs the attention of the viewer. However, it is not meant to be the ad’s focal point. The emblem takes away attention from the message of the ad. The emblem also disturbs some of the symmetry at the bottom of the ad. Overall, the emblem does not add anything to the advertisement. Removing the emblem would help to improve the ad. The message of the advertisement is unclear. It is sometimes difficult to tell if Rancho Cucamonga is a city, an office, or a company that provides office space for corporations. This makes the overall message of the ad less clear to the reader. If it was stated that a successful business person was the one praising Rancho Cucamonga, the descriptions may be more effective at persuading the...
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